Performance Marketing Executive-E-commerce, GMG, Dubai, UAE

 Gulf Marketing Group is one of the Middle East’s leading, family owned companies. Operating across the GCC, Gulf Marketing Group is a dynamic group boasting a diverse portfolio of retail outlets, brands and consumer and B2B services across key sectors such as healthcare and pharmaceuticals, sports and fitness, real estate, education and technology.

About the Role

 

Handle Performance Marketing for GMG’s eCommerce businesses including SSsports.com, Dropkick etc.

 

Core Responsibilities:

  • Build, plan and implement campaigns in line with the overall digital marketing strategy
  • Formulate media plans in response to the latest audience figures and historical campaign data, be it on Google Network, Facebook, Twitter, LinkedIn, 3rd Party Publications, etc.
  • Strategize, plan, execute Creative Strategy for all digital marketing channels; identify creative optimizations.
  • Own end-to-end execution of digital marketing campaigns while liaising across functions - Creative, Product, Analytics, Categories and Tech
  • Working cross-departmentally to align campaign strategies and goals across the organization
  • Digital Media Buys for campaigns in order to optimize the spends to meet the target
  • Measure KPIs on every campaign and report on a regular basis. Develop integrated digital media strategies.
  • Negotiate and purchase digital advertising space.
  • Continuously optimize campaigns through structured problem solving and in-depth, data-backed solutioning
  • Liase with Analytics team for any data requests with the aim of driving efficiencies
  • Align with CRM team to leverage customer data to be used in performance channels
  • Manage tracking and channel audits on a regular basis and maintain logs
  • Develop mobile marketing strategies and performance metrics
  • Budget tracking and monitoring
  • Advise on optimization / bidding / competitive strategies
  • Supports the function to evaluate the effectiveness of campaigns and assist the manager to devise strategies for improvement
  • Analyze and present findings from campaign analysis to the manager to facilitate decision making processes
  • Keep abreast with industry, market trends and best practices to identify new digital opportunities.
  • Maintain strong relationships with Digital media suppliers and stay abreast of market conditions.
  • Has stellar negotiation skills, follow-ups, and project management skills
  • Managing finance of the campaigns - managing and monitoring campaigns, expenses, invoices.



    Qualifications:

      • 5+ years in performance Marketing – strong preference will be given to candidates that have worked within e-commerce / agency side
      • Experience creating and running e-commerce ads on Facebook, Google, Snapchat and Tik Tok (Mandatory)
      • Understanding of marketing funnel approach
      • Understanding of Web analytics, comfortable analyzing web analytics reports in GA and translate them into actionable insights from a Performance Marketing perspective


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      Manager, Corporate Communications, Borouge Pte Ltd, Abu Dhabi, UAE

       

      Job Details

      BOR3163 - Manager, Corporate Communications

      CompanyBorouge Pte Ltd Abu Dhabi Branch
      FunctionGlobal Communications
      Job GroupGlobal Communications
      LocationUAE - Abu Dhabi
      Contract TypeFull Time / Permanent
      Closing Date16-Feb-2022
      About the Job

      The jobholder is responsible to manage the day-to-day operations of the External Communication ensuring the provision of an efficient communications program to support and enable targeted storytelling and stakeholder engagement.

      This role includes; managing the day-to-day public relations and reputation risk management in order to effectively promote and increase awareness on the business operations to external stakeholders; proactively protecting the company reputation; while contributing to the development and implementation of Borouge's community engagement activities in the region; with the objective of building relationships with external stakeholders and enhancing Borouge's reputation as a responsible corporate citizen; and to act as a point of contact for media in the region; initiating actions, and reviewing media requests, content, and channels.

      KEY ACCOUNTABILITIES

      Communications Strategy’ Support

      • Identify opportunities and implement corporate communication strategies to support strengthening and protecting company image and reputation among key stakeholders locally, regionally, and internally.
      • Manage the planning and scripting of targeted and innovative storytelling and stakeholder engagement strategies and content to support the business in delivering reliable, accurate, and influential messages to the desired target audience.
      • Managing team effectively by setting objectives, conducting performance reviews, and identifying training and development opportunities

      Company Reputation

      • Advice on reputation issues and communication-related challenges in order to inform effective decision-making.
      • Develop and manage effective day-to-day relationships with various stakeholders to support reputation management and public relations strategies, and corporate communication plans that are aligned with shareholders’ expectations.
      • Manage the delivery of company day-to-day public relations plans and initiatives in line with its strategic objectives in order to continuously build a positive reputation and improve perception among external stakeholders.
      • Enhance the reputation of the company using campaigns and other outreach opportunities to shape discussion around plastics

      Media & Public

      • Initiate analysis of trends and metrics related to public perception and media coverage trends in order to continuously identify opportunities to enhance public relations strategies and plans.
      • Develop and nurture strong media relations with core print and online media and journalists locally, regionally, and globally, in order to create better media opportunities.
      • Demonstrate a deep understanding of business drivers, business developments, and dynamics to plan seamless communication/ engagement strategies and techniques to enable the businesses to deliver their objectives.
      • Identify and propose external communication options and channels as appropriate to address and deliver impactful messaging to customer and value chain audiences.
      • Advise and partner the business to develop communication collaterals for external communications; business milestones, case studies, customer awards received, etc.
      • Work closely with other communications units to develop impactful communication campaigns targeted at the Ruwais community to raise awareness of Borouge

      Community Engagement

      • Develop strategic collaborations and relationships in communities in which Borouge operates, including but not limited to trade associations, universities, government, society, etc.
      • Plan and execute the community engagement strategy of Borouge to increase awareness and enhance Borouge's reputation to external stakeholders
      • Develop content to share Borouge's commitment to CSR and circular economy efforts to both internal and external audiences
      • Actively provide strategic communications advice, deliver professional marketing communications, internal communications, and branding propositions to the respective functions
      • Report the effectiveness of communications activities, trade shows, and seminars as well as other engagement activities
      • Professionally organize internal and external events (e.g. facility tours, CSR events, etc.) to promote Borouge as a responsible corporate citizen and to support the overall communications and branding strategy
      Minimum Qualification

      As a successful candidate, you should possess the following:

      • University Degree in Journalism, Communications, or equivalent qualifications.
      • Exceptional oral and written communication abilities in English.
      • Strong Arabic oral and written communications abilities is an advantage.
      Minimum Experience & Knowledge & Skills
      • Minimum of 8 - 12 years of professional experience in internal/external for multinational or large scale organization / consulting firms.
      • Strong knowledge of corporate communication strategy development and implementation.
      • Strong knowledge of public relations strategy development and implementation, and ability to devise strategies that drive business results.
      • A creative and innovative approach to communications with the ability to identify new ways of working and lead change.
      • Strong knowledge of the brand, reputation management techniques, and concepts.
      • Knowledge of the Group’s operations and various sectors, and ability to lead the delivery of tailored corporate communication strategies in line with specific business requirements.
      • Strong written and verbal communication/ storytelling skills
      Note: you will be required to attach the following:1. Resume/CV
      2. Passport-size photograph

      http://www.borougecareers.com/borouge/VacancyDetail.aspx?PageId=100&VacancyID=157465&lang=en-US

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      Head of Marketing & PR, Group Lotus, Dubai, UAE

       Location:  

      Dubai, GB

      Department:  Sales
      Date:  02-Feb-2022
      Description: 

      ROLE OBJECTIVES

      • Regional Launches of new products
      • Regional Product Planning and Strategy
      • Targeted & qualified lead growth
      • Increased Brand Awareness
      • Positive Brand & Media impressions
      • Budget negotiation & adherence
      • Digital & physical activations, incl. Social Media, channel & content creation & PR
      • Network marketing performance & best practice
      • Competitor Intelligence & Market Research
      • CRM, Customer contact plans & engagement Targeting and reporting ROI KPIs

       

      ROLE SCOPE

      The applicant must be capable of strong interpersonal skills, behaving with high emotional intelligence with all levels of Management and Directors to influence the performance of the Lotus Brand & Retailer Network. The same applies to external vendors, agencies, and suppliers.

      Tight control of £1m+ budgets, their own team development and ‘always on it’ day-to-day management of the entire dealer network in 26 different countries & 44 locations.

      Proficient and experienced in significant parts of the region, its culture, languages, and currencies.

      Secure and compliant management of customer & prospect data, vehicle data, market research.

      Strategic thinking, with proven tactical results – able to produce headline grabbing conceptual ideas and execute them


      https://careers.geely.com/Lotus/job/Dubai-Head-of-Marketing-&-PR/769718101/



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      If your CV is not Applicant Tracking System (ATS)-compliant, then the information from your CV will get messed up when the "ATS software" reads it. 

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      https://www.dubai-forever.com/professional-level-resume.html

       

       

      Executive Level (CEO, CFO, COO, MD, VP, Director, Manager) -->  

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