Apple’s Sales organization generates the revenue needed to fuel our ongoing development of products and services. This in turn, enriches the lives of hundreds of millions of people around the world. Our sales team, in many ways, is the face of Apple to our largest customers.
Description
We are seeking a Base Management & Personalised Engagement Lead to design and bring to life Channel-led programmatic base marketing initiatives across the Middle East and Africa accounts.
This role will be instrumental to revolutionise partner account plans and deepen customer engagement, transforming Apple’s customer experience leveraging our channel partner’s base marketing, CVM, CRM and personalisation capabilities across the Telecom and Consumer channels.
You will have regional accountability for influencing and driving objectives through key relationships. In order to be successful, you will display an engaging and collaborative style, mentoring skills and extraordinary negotiation skills.
You will play the critical role in creating the vision, framework and support strategy execution for Base Management programs in MEA, with the ability to quantify business impact and returns.
Key Responsibilities:
Define and setup framework to collect base data metrics across all Telecom and Consumer channel partners
Support business case, playbook development, partner program sell-ins
Measure and report effectiveness of new Base Marketing / Personalised Engagement program implementations
Analyze data to interpret trends and pattern to provide insights and actions for new sales opportunities and customer experience optimization
Develop Personalised Engagement program playbook and drive ongoing updates with standard methodologies of use cases implemented WW and in the region
Measure effectiveness of program implementations. Develop dashboards/ scorecards and provide regular program performance reporting
Create and rollout A/B testing strategies, roadmaps and plans with data analysis and insights, working together with broader cross functional teams such as Sales and Sales Finance
Minimum Qualifications
7+ years experience in Customer Base management, CVM, CRM, personalisation roles, either leading the function in-company or being the practice expert at a leading consultancy
You possess unquestionable gravitas and interpersonal skills coupled with ability to articulate an inspiring vision at CxO level
You possess experience working with large installed base customers, and your experience from telecom or digital channels would be highly desired
Experience measuring CVM / CRM / Personalised Engagement impact, planning and analyzing AB experiments
Strong passion for data and predictive analytics to provide impactful insights and drive incremental revenue
You are highly skilled at business modelling and data analytics, and are familiar with the systems and tools used across telecom , consumer and digital channels
You are successful in applying well-structured approach to programs and goal setting
Ability to communicate results of analyses in a clear and effective manner both externally to key channel partners and internally to leadership teams
Proven experience succeeding in complex, matrix and cross-functional projects
Excellent written, presentation and oral communication skills
Strategic thinking, business acumen
Willing to take action and enjoy working in a fast paced, dynamic environment
You possess an understanding of the regulatory requirements for consumer communication in KSA and UAE
Preferred Qualifications
Ideally Educated to a degree level in a quantitative or business discipline.
MBA preferred.
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