As the Senior Marketing Expert – Middle East, you will lead the development and execution of strategic marketing initiatives that drive pipeline growth, increase brand awareness, and establish Dataiku’s influence within the region. You will work closely with our sales team (Account Executives, Customer Success Managers, and Business Development Representatives) as well as global marketing functions to align regional efforts with overarching business objectives.
This role requires a seasoned marketing professional with a strong background in B2B marketing, a deep understanding of the Middle East market, and the ability to operate both strategically and tactically in a fast-paced, high-growth environment.
Key Responsibilities
Pipeline Generation & Brand Awareness
Event Management:
Develop and execute high-impact regional events, including conferences, customer meetups, webinars, and Dataiku’s official Summit.
Oversee Dataiku’s participation in third-party industry events, ensuring strong ROI and brand visibility.
Paid Campaigns:
Partner with global marketing teams to strategize and implement targeted paid campaigns optimized for the Middle East audience.
Leverage digital and offline marketing channels to drive engagement and pipeline growth.
Content & Thought Leadership
Localized Content Creation:
Develop content that resonates with the region’s audience, including customer stories and tailored messaging.
Collaborate with the global content team to adapt thought leadership pieces to the regional context.
Account-Based Marketing (ABM):
Design and implement ABM strategies to support high-value accounts in close collaboration with the sales team.
Cross-Team Collaboration & Enablement
Sales Alignment:
Work closely with AEs, CSMs, and BDRs to ensure marketing initiatives directly support sales objectives.
Equip the sales team with localized marketing materials, insights, and tools to enhance their outreach and engagement efforts.
Partnerships & Alliances:
Build and maintain strong relationships with key partners and industry influencers to amplify Dataiku’s presence in the region.
Success Metrics
Pipeline Growth: Demonstrate measurable impact on pipeline creation, acceleration, and revenue contribution.
Brand Awareness: Expand Dataiku’s visibility and influence within the Middle East market.
Campaign Effectiveness: Track and analyze the performance of marketing initiatives to optimize ROI and drive continuous improvement.
Qualifications
Experience: Minimum of 8 years of experience in B2B marketing, preferably within the tech or software industry.
Regional Expertise: Strong understanding of the Middle East market, business culture, and customer behaviors.
Strategic & Tactical Execution: Proven ability to develop and execute regional marketing strategies that align with business objectives.
Marketing Skills:
Expertise in managing end-to-end marketing campaigns, ABM, event execution, and content development.
Hands-on experience with digital advertising platforms and CRM tools (e.g., Salesforce, HubSpot).
Results-Driven: Demonstrated ability to measure and optimize marketing performance based on data-driven insights.
Collaboration & Leadership: Strong ability to lead cross-functional projects, influence stakeholders, and drive alignment across teams.
Communication: Excellent verbal and written communication skills in English; Arabic is a plus.
Location: Must be based in Dubai and open to travel within the region as needed.
What are you waiting for!
At Dataiku, you'll be part of a journey to shape the ever-evolving world of AI. We're not just building a product; we're crafting the future of AI. If you're ready to make a significant impact in a company that values innovation, collaboration, and your personal growth, we can't wait to welcome you to Dataiku! And if you’d like to learn even more about working here, you can visit our Dataiku LinkedIn page.
Our practices are rooted in the idea that everyone should be treated with dignity, decency and fairness. Dataiku also believes that a diverse identity is a source of strength and allows us to optimize across the many dimensions that are needed for our success. Therefore, we are proud to be an equal opportunity employer. All employment practices are based on business needs, without regard to race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. This applies to all policies and procedures related to recruitment and hiring, compensation, benefits, performance, promotion and termination and all other conditions and terms of employment. If you need assistance or an accommodation, please contact us at: reasonable-accommodations@dataiku.com
Protect yourself from fraudulent recruitment activity
Dataiku will never ask you for payment of any type during the interview or hiring process. Other than our video-conference application, Zoom, we will also never ask you to make purchases or download third-party applications during the process. If you experience something out of the ordinary or suspect fraudulent activity, please review our page on identifying and reporting fraudulent activity here.
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