Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
About the Role
As Associate Director of Offline Asset Monetization, you will own and drive the strategy and revenue growth for Careem’s offline and OOH media business. This is a senior-level role requiring strategic leadership, deep sales expertise, and the ability to influence and engage C-suite decision-makers across top brands, agencies, and advertisers.
You will develop a compelling value proposition for Careem’s offline assets, build strong partnerships, and drive high-impact deals that unlock new revenue streams. Reporting directly to the Ads leadership, you will play a pivotal role in shaping Careem’s offline media strategy and positioning it as a premium offering in the market.
Key Responsibilities
Strategic Leadership: Develop and execute a comprehensive strategy to monetize Careem’s offline assets, including branded vehicles, in-ride ads, packaging media, and OOH placements at key partner locations.
C-Suite Engagement: Build and maintain strong relationships with C-level executives at leading brands, media agencies, and advertisers, positioning Careem as a trusted strategic partner.
Revenue Ownership: Drive significant revenue growth by identifying, pitching, and closing high-value partnerships, ensuring alignment with business goals.
Value Proposition: Articulate and deliver a compelling narrative on Careem’s offline media value, leveraging audience insights, data, and creative storytelling to differentiate the offering.
Client Success: Develop and implement solutions that meet client objectives, ensuring seamless execution and post-campaign reporting to drive measurable ROI.
Market Expansion: Lead initiatives to scale Careem’s offline asset monetization strategy across multiple markets, identifying new opportunities for growth and innovation.
Cross-Functional Collaboration: Partner with internal stakeholders, including operations, marketing, and analytics teams, to ensure the successful delivery and optimization of offline campaigns.
Performance Reporting: Develop detailed campaign analyses, presenting outcomes and opportunities to both internal leadership and clients.
Industry Thought Leadership: Stay ahead of market trends, emerging technologies, and competitor offerings in offline and OOH advertising, sharing insights to strengthen Careem’s positioning.
Qualifications
Experience: 8+ years of experience in offline media monetization, OOH sales, or related fields, with a proven track record of success in senior-level roles.
C-Suite Engagement: Demonstrated experience engaging and influencing senior stakeholders and C-level executives at brands, media agencies, and advertisers.
Strategic Vision: Ability to think strategically and creatively to develop new offline media products, pricing strategies, and growth opportunities.
Sales Leadership: Proven expertise in building and scaling sales pipelines, leading negotiations, and closing multi-million-dollar deals.
Analytical Skills: Strong ability to analyze and communicate campaign performance data, providing actionable insights and ROI measurement.
Market Knowledge: Deep understanding of OOH and physical advertising formats, including vehicle wraps, experiential media, and packaging opportunities.
Communication: Exceptional storytelling, negotiation, and presentation skills, with the ability to inspire confidence in clients and internal stakeholders.
Adaptability: Comfortable navigating a fast-paced, evolving environment, with a proactive mindset and a strong sense of ownership.
Leadership: Experience mentoring and guiding teams to deliver high-performance results.
What we’ll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
Work and learn from great minds by joining a community of inspiring colleagues.
Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
Explore new opportunities to learn and grow every day.
Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
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