Trade Marketing Manager, Alghanim Industries, Kuwait

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Date: 10 Nov 2024

Location:
KW

Company:
Alghanim Industries

Job Summary
To identify, plan and achieve growth opportunities by channel. The Trade Marketing & Merchandising Manager defines and develops each category and initiates consumer and trade marketing activities and promotions. He/she will lead the marketing team and support the sales operation to successfully develop and deliver the GTRC fundamentals across all categories and channels.
Job Responsibilities

To coordinate with concerned managers to achieve total GTRC sale revenues and Profit & Loss

Lead and manage the marketing team on daily basis, establish a clear role and responsibilities for each member of the team

Support the sales operations in terms of reducing business inefficiencies

Undertake all marketing activities in liaison with principles and respective Division Head

Develop internal and external relationships where necessary to maximise synergies

Build an annual business plan to reflect brand positioning, with a particular focus on new brands

Prepare and suggest trade and consumer promotions to improve distribution and off take

Design, prepare and negotiate all key Business Development Agreements

Coordinate and lead the “Monthly Activity Cycle Meeting”

Negotiate Advertising and Promotion funds

Responsible for allocating promotional stock

Understand, plan and communicate all activities with concerned Managers

To manage Point of Sale Materials and Assets and retain a control sheet

Provide financial performance by brand

Share with principles and GTRC management all competitive information via a standardized report

Provide post activity analysis including Return on Investment (ROI) analysis

Oversee market shares by brand

Recommend prices of stock aging and close expiry products and recommend corrective action plans

Recommend and execute training courses for merchandisers

Provide analysis for GTRC share of shelf by brand

Candidate Requirements

Resourceful and creative. Takes initiative with an ability to set priorities

Excellent leadership qualities combined with effective communication skills

Solid presentation skills, proficient in using MS Office

Excellent communication and presentation skills – bilingual essential

Positive attitude

Mature attitude, with an ability to inspire and motivate the team

Education Bachelor’s Degree MBA

DETAILS TO REGISTER FOR THIS JOB:
NOTE: ATS-friendly CV is COMPULSORY!

https://careers.alghanim.com/job/Trade-Marketing-Manager/1140274201/


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