Manager- Digital Marketing, Rivoli Group, UAE

This job is OPEN to APPLY for ALL Nationalities, unless otherwise specified.

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Designing and implementing digital strategy as part of the organization’s broader business and marketing & communication plans, leading demand creation and building affinity. Responsible for developing, managing the entire digital ecosystem - online, social media, CRM & e-commerce marketing activities of the Group.
Job Description

    Planning digital marketing campaigns, including web, SEO/SEM, email, social media, display advertising & performance marketing
    Overseeing management of all digital channels i.e., website(s) (including updates, design, user experience, and content)
    Strategizing and overseeing social media presence across all existing channels & exploring new channels
    Overseeing the company e-newsletter, blogs and content articles (including regular posts, news, etc.) and overall management
    Overseeing the Group CRM program
    Managing the brand content on the Group site(s) and working to enhance the site’s ranking on the search engine through SEO - on page and off page optimization & also through link building
    Evaluate & recommend changes to the website architecture, content, linking and other factors to improve SEO positions for targeted keywords.
    Creating, maintaining, and implementing digital marketing and editorial calendars on a quarterly & an annual basis.
    Developing a website traffic plan and creating goals and KPIs to meet
    Delivering effective, cohesive, and engaging brand messaging
    Managing metrics such as Google Analytics, Data Studio and other advanced web tools
    Measuring, reporting and recommending on the performance of all digital marketing campaigns
    Driving the ecommerce traffic/conversions through performance marketing and other quantifiable metrics
    Staying current with new digital marketing venues and using those as part of the overall marketing strategy
    Executing ongoing digital health checks for Group’s online mediums and conducting an internal audit for our channels on a monthly basis
    Work closely with the communications team to draft brand marketing calendars in line with business/brand plans and managing budget trackers for ecommerce and digital
    Compiling monthly reports from various digital marketing efforts, including social media monitoring tool and providing recommendations to enhance future campaigns
    Handling online PR with external stakeholders
    Manage and monitor influencer marketing initiatives regionally – based on brand, category and group’s interest
    Developing important guidelines of each digital medium for internal and external (Brand HQ) circulation to be followed
    Developing and managing A/B testing protocols and procedures
    Reporting quarterly the digital performance of the group’s initiatives to the top management
    Managing a team of website/CMS, digital marketing and CRM executives/AMs

 
profile

    Bachelor's or Master's Degree in Marketing or related streams
    10+ years of hands-on experience in overall digital marketing & associated fields
    Up-to-date with the latest trends, technologies and best practices in digital marketing and measurement
    Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    Must have strong analytical skills and data-driven thinking
    Excellent grasp of social media and website metrics and best practices
    Solid understanding of ecommerce, PPC, SEO, SEM concepts & performance marketing, and experience in training other team members
    Experience with a range of analytics, CRM/email automation and A/B testing tools
    High proficiency in Excel and PowerPoint is a must
    Must be a team player and a lateral thinker
    Valid UAE Driving License preferable

DETAILS TO REGISTER FOR THIS JOB:
NOTE: ATS-friendly CV is COMPULSORY!

https://www.rivoligroup.com/careers/vacancies/manager-digital-marketing?utm_source=Indeed&utm_medium=organic&utm_campaign=Indeed


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