Campaign Executive, Team Lewis, Dubai, UAE

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About TEAM LEWIS

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors. Talented people delivering award-winning campaigns. Expanding client relationships into new markets or services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of the business is the TEAM LEWIS Foundation (TLF). A non-profit charitable entity, funded by TEAM LEWIS, the TLF makes grants to support individuals undertaking charitable activities and charitable organisations in achieving their goals. The TLF plays a constructive role in promoting social, cultural, economic, and environmental innovation that benefits society. It aims to strengthen the bonds between the communications industry, businesses, governments, and non-profits. In 2021, the TLF granted $1 million to small and large organisations all over the globe. The goal in 2022 is to grant $5 million. Community charities are championed by TEAM LEWIS’ employees, who volunteer their time and skills to provide marketing and comms support to maximise the grants’ effectiveness.

Purpose of the role

The Campaign Executive plays a media-focused and team-support role. The role requires the ability to handle a number of projects at any one time as well as being able to respond quickly to journalist and team requests. The Campaign Executive will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude, and supportive of the team at all times.

Core Responsibilities

Client Management

    Assists the team with the management of client accounts and projects, helping to establish TEAM LEWIS as an invaluable long-term partner for marketing and communications services
    Offers thoughtful advice and recommendations to clients and team regarding media opportunities and tactics
    Coordinates communication (including meetings and reviews) with clients and ensures deadlines and service agreements are adhered to
    Participating in new business pitches by providing research support and coordination
    Assists with the coordination of press tours, events and review programmes

Media Relations

    Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative
    Researches and identifies appropriate journalists, bloggers and analysts on an on-going basis
    Develops and strengthens existing media relationships for self and the team
    Monitors relevant news sources and alerts the team to relevant breaking news opportunities
    Understands and identifies strong news angles and media opportunities
    Secures on-going and regular media opportunities such as columns and Q&As
    Organises and coordinates media interviews and press briefings

Content

    Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high quality content
    Creates press materials and compelling content for both traditional and digital media
    Creates valuable and insightful briefing sheets to assist clients with their press communications
    Understands and develops knowledge around finding a good news angles or hooks
    Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client
    Works with content specialists to ensure a consistent level of quality for all written content

Digital / Social media

    Provides social media execution and management of related digital activity
    Implements and maintains social media communities, campaigns and projects for digital clients
    Develops compelling and impactful digital content and integrated campaigns for both current and prospective clients
    Contributes to client growth and impact across the full spectrum of social media channels
    Production of social first copy for all channels using appropriate techniques and language relevant to each platform

Team Working and Development

    Ensures personal and deliverable client objectives are met on an ongoing basis
    Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client duties
    Escalates general new business requests to appropriate team members, acting as a first point of contact for external enquiries
    Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development
    Supports with the training of graduates and interns wherever possible
    Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge

Reporting and analysis

    Tracks and reports on media activity, including coverage reports, press clippings, online media engagement
    Ensures that all account activity and results are reported back to the Senior Campaign Executive / Campaign Manager / Campaign Director
    Communicates account performance internally at account reviews
    Provides reports to the Campaign Director or senior management team on request

General

    Supports the Campaign Servicing team on ad hoc initiatives and projects
    Takes a proactive role in promoting the TEAM LEWIS brand, its identity, values, and work
    Supports the HR/talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme
    Contributes and supports the continuous improvement of systems, practices, and policies

About you

    Relevant experience in a B2B, corporate, consumer, or digital communications environment at a Campaign Executive level
    Proven written and spoken ability in Arabic and English
    Thorough knowledge of PR and media: print and broadcast
    Attention to detail
    Creative thinking
    Understanding of client business issues and requirements
    Highly developed presentation skills
    Understanding of market research and analysis
    Ability to delegate effectively
    Calmness under pressure and ability to achieve tight deadlines
    Proven ability to keep abreast of current affairs and relate them to client situations
    Polished and professional appearance

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.

DETAILS TO REGISTER FOR THIS JOB:
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https://www.teamlewis.com/opportunities/campaign-executive-4/


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