Digital Media Specialist (MENA), Arla Foods, Dubai, UAE

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Would you like to help shape the digital media buying of a global organisation and how these come to life across different channels such as YouTube, Instagram and TikTok? Do you want to work with established brands such as Puck, Lurpak and the Starbucks?

 

“After very successful insourcing of media buying, we are now looking to hire our next ambitious colleague to join our team and continue the great work we have been doing over the past five years. By joining us, you will have the opportunity to learn all about marketing strategies and digital advertising by working with some of the best in the business,” says Kasper Bo, Global Digital Media Director.

 

About the job

The past five years we have established our own inhouse digital ‘agency’ called The Barn. In this role you will help shape the digital media buying function, whilst being part of our well-established global team of Digital Media Specialists across many countries, such as Denmark, Germany, England, Sweden and Canada (30 colleagues in total). You will get the best of two worlds, locally in Dubai, you will sit with the local Digital & Media Team.

 

We need you as an expert to execute our digital media campaigns in MENA. You will be responsible for hands-on execution of our digital campaigns. Specifically, you will:

    Building the campaigns in the campaign managers or DPS’s
    Analyse campaign performance and recommend tactical changes to maximise performance
    Perform in-flight optimisation of digital campaigns using our global ad-tech ecosystem
    Work with data and KPI analyses and digital testing to understand and reach relevant audiences and develop optimal consumer journeys
    Work closely with our local media agency and the local digital marketing team and brand managers

 

Who are you?

We value a great drive and ambition over your educational background. Do you have 5+ years of experience from an agency or inhouse team? Do you have:

    You have minimum 5-7 years of experience in executing digital media campaigns.
    Exceptional analytical skills with data and presentations?

    Great stakeholder management skills, making it easy for you to translate technical campaign data for a wide range of audiences?
    Experience with digital paid media buying – specifically with executing, optimizing and reporting on campaigns through YouTube, META & TikTok?
    Possess basic knowledge of the digital ad ecosystems (Connected TV, Digital OOH, Retail Media) and programmatic media buying (DV360)?

 

What do we offer?
This is a great opportunity to join an ambitious digital team and help shape the future of media buying in Arla. We are eager to share our expertise with you, so you can develop your skills on your journey to become a digital media buying specialist.

We work and act globally, and have an ambition to meet up physically in a market twice a year to build team identity & culture and work on our shared ambitions. A few travels days will be expected.

 

We’re committed to professional development and promoting from within. Our positive and collaborative culture will bring out the best in you. And you’ll join a market leader who produces nutritious household-favourite brands in a way that makes things better for our customers, the farmers who own us and the whole world.

 We have a purpose for Good
At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?
 

BEWARE! RECRUITMENT FRAUD
It has come to our attention that there are a number of fraudulent emails and fake recruitment campaigns on the internet from people purporting to work for Arla Foods. Learn more via this link.

DETAILS TO REGISTER FOR THIS JOB:
NOTE: ATS-friendly CV is COMPULSORY!

https://careers.arla.com/job/Dubai-Digital-Media-Specialist-%28MENA%29-Dubai/1110506401/


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