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Description:
Job Summary
Responsible to develop the Trade Marketing Strategy/ agenda for all B2C trade channels across Agri-Foods (Flour, Fresh Poultry, and Frozen) to support long term Category growth and profitably increase market share based on shopper and customer requirements along with the ability to generate compelling shopper stories to develop winning strategies for categories vs. competition. He/she is also responsible to recommend short-term actionable in-store solutions based on a clear understanding on shopper behavior within the Category/sub-category
Roles & Responsibilities
Category Insights such as new entrants/competitor in the same category, category drivers at POS
Category Shopper insights/behavior
Analyze EPOS data and develop a tactical action plan to counter competition; drive insights and build shopper profile understanding by customer/ channel/region
Market visits/ RSPs tracking/ Competition analysis/ distribution gaps
Translate the marketing Category Brand strategy to in-markets customer-channel strategy
Define annual Trade Marketing calendar for the category supporting the Category AOP
Own end-to-end category tactics and execution and defines the category role along with the following Trade marketing elements for the Category, across Channel/ Sub-channel/Customer level which includes the following:
Planogram
Suggested assortment/ MSL
Picture of Success (Share of shelf, expected Planogram compliance etc.)
Suggested Trade promotion menu card (primary visibility vs secondary visibility etc.)
Pricing strategy by channel / trade schemes/ competition price benchmarking
Budgeting & Planning
Category Commercial Execution Monitoring
KPIs
YoY Category Sales Growth, Channel growth
Category Profitability
TMI%
Market share
Distribution Metrics & On Shelf Availability
Planogram Compliance, Share of Shelf
Work experience requirement
Minimum 7 Years FMCG Food Sales & Marketing working experience in the UAE/GCC out of which 4 years should be in Trade Marketing. An intricate understanding of regional trading dynamics, macroeconomics, Modern Trade and Traditional Trade channel dynamics with a proven track record of achieving Category Targets.
Qualification
Degree holder majoring in Marketing, Business Administration, or a related discipline from reputed university.
Competencies
Knowledge of Value Chain Management
Trade Marketing and Category management
Sales and Distribution Strategy Management
Consumer Behavior B2B and B2C
Knowledge of International and/or Local Laws and Regulations
Communicating effectively
Self and Team Management
Planning & Decision Making
Customer Centricity
Ownership & Result Orientation
Business Unit: Corporate-Agri Foods DMCC (5348)
Business Group: Agri Foods (233)
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https://jobs.iffco.com/job/Dubai-AM-Category-Trade-Marketing-Agri-Foods/1068812501/NOTE: ATS-friendly CV is COMPULSORY!
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