Retail Projects & Partnerships Director, Farah Experiences, Abu Dhabi, UAE

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The position of Retail Projects and Partnerships Director is to ensure that the ancillary revenue activities run smoothly and efficiently in all areas of park operations. These activities consist of all non-inventory selling and include, but are not limited to, Photography Solutions, Games of Skill, Caricature Artists, Face Painting, Temporary Tattoos, or any ‘Fun Retail’ concepted operated by Miral or by third-party operators.

  • The individual will own and deliver the strategic roadmap for all third-party operators and Retail strategies for YOY Annual Pass growth/corporate retail packages.
  • The individual will drive innovation and product development with our partners which the operating group sees as relevant/meaningful and will drive revenue/guest satisfaction.
  • Support new opening attractions and existing retail projects from concept to launch to enable effective and efficient retail deployments, including improvements required from previous initiatives.
  • Take ownership of the retail training program to further enhance customer service and upselling skills in attraction.

Job Scope:

Projects

  • Collaborate closely with the director of strategy and development to ensure early engagement with key stakeholders to maximize retail opportunities.
  • Work with the Retail Buying Director and visual merchandising team to compile and own the critical path and project GANT charts.
  • Negotiate and agree third party and retail space planning in new build attractions, ensuring operationally and commercially it works for all.
  • Be the RSS ‘lead’ on all Internal/external and IP communication meetings.
  • Work with procurement and function as the ‘lead' on contract negotiation and drafting of new and existing retail, third party operator contracts.
  • To be point of contact for all new Retail projects across the Miral estate.
  • To provide operational support and guidance from project concept through to handover
  • To support the retail buying team in delivering an on brand and on target retail merchandise range for each new project.
  • Responsible for full Project management of new attraction builds, including indoor attractions and Theme Park builds for third party operators and retail initiatives.
  • Work with attraction teams and contractors to ensure all projects launch on time and within budget

Partnerships

  • Manage all third-party relationships, ensuring all operational and revenue KPI’s are achieved.
  • To function as a point of escalation to the Miral attraction teams.
  • To function as a consultant to support the photography and games operations.
  • To lead the business component on any Tenders and/or RFPs with regards to ancillary revenue streams.
  • To seek out new revenue opportunities, build business cases and present to the business for sign off and approval.
  • To develop, standardize, assess, and review department processes, policies, procedures, and reference documents to structure the department and assist colleagues in their operational needs.
  • To communicate on a quarterly basis a departmental newsletter to improve internal communication within the department and company.
  • Identify and propose opportunities to improve revenue generation across third party operators.
  • Drive innovation and product development with that local teams see as relevant/meaningful and will drive revenue/guest satisfaction.
  • To support the operating group in driving retail revenue across the Miral estate.
  • Compile and continuously develop a ‘fun retail’ catalogue highlighting best in class/first to market Product/technologies.

Strategic

  • To actively seek and implement operational cost saving efforts to maximize the profitability of Miral ancillary operations and administer the relationship with third-party operators to maximize those revenue streams.
  • Develop and agree a forward partnership’s strategy, seek buy in, support roll out and execution with key internal/external stakeholders.
  • To maximize revenue and experiences for event-based activities onsite.
  • Work closely with the Loyalty and sales teams to deliver a strategic Retail roadmap for Annual pass holders.
  • Build strong relationships with senior IP stakeholders to support product excellence and innovation.
  • Work with attraction teams, partners, and RSS team to compile a ’Best Practice’ document to drive upselling, and customer service across the Miral estate.
  • Attend global trade shows to source ‘Best in Market’ innovations.
  • Continuously review new partners through global ‘competitor’ visits.
  • Support operating model changes through ‘test and learn’ trials.
  • Work with Marketing, digital and IT to drive Multisite pre/post online photography and Retail opportunities for domestic, tour group and school demographics.

People

  • To conduct colleague performance appraisals in a timely, fair, and constructive manner to promote their personal and career growth.
  • To coach and discipline colleagues in a fair and consistent manner to motivate and improve performance.
  • To interview and recommend candidates for open positions while adhering to the UAE labor law and equal employment opportunity policy to hire the most suitable candidates for the job.
  • To be a positive, consistent, and fair role model always, ensuring high standards of practice are maintained while motivating, influencing, and supporting others to accomplish personal, department and company goals.
  • To develop and achieve department and company objectives, action plans and key performance indicators to support the company balanced scorecard approach in achieving the executive strategic plan.
  • To always comply with ISO standards to drive and improve business excellence through monitoring, measuring, analyzing performance, and taking corrective or preventative action.
  • To understand, follow and enforce all Miral standard operating procedures to exceed the operational requirements and ensure guests always receive the highest standards of quality and service.
  • To enforce and adhere to all UAE laws, health, safety & environmental policies, industry and company rules and regulations, reporting any safety concerns or incidents to management to minimize risk and maintain a clean safe and hygienic environment for all guests and colleagues.
  • To manage emergency situations that may arise to minimize damage, loss or injury to any guests, colleagues, or company property.
  • To always represent and promote Miral in a positive manner to maintain a professional brand image to all concerned stakeholders.
  • To listen actively and respond to guest feedback as well as assess and review guest satisfaction index results and trends to continuously improve and exceed guest expectations.

Requirements:

  • College degree or equivalent work placement accreditation
  • Minimum 5 years’ experience in a retail multi-unit management position with an emphasis on Digital Photography and third-party lease operations.
  • Excellent people skills with emphasis on man-management and leadership skills
  • MS Office suite (IT) with emphasis on Excel
  • Budgeting, Financial planning, profit, and loss account, as well as margin calculations
  • Interviewing skills
  • Resilience – “can do attitudeâ€� – use challenges as learnings.
  • People Management and team building – internal and external.
  • Account Management – internally and externally.
  • Partner management
  • Effective communication skills – From CEO to local attractions on a multi-site basis.
  • Project Management – Multi Site attractions from concept to build.
  • Sourcing and implementation of innovative ideas.



DETAILS TO REGISTER FOR THIS JOB:
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