Read the Job Description carefully, then scroll down for "Details to Register for this Job"...
The Company
Devise, manage & implement the marketing strategy for designated brand(s) in order to achieve the Marketing plan objectives.
The Role
Marketing Plans:
Develop and execute approved short and long-term marketing plans in accordance with the jointly agreed strategies and policies. Plans should include volume, positioning (media and distribution), promotion (sampling, price-offs, etc.) and profitability to achieve the defined Marketing objectives.
Marketing Plan Critique:
Review continuously executed marketing plans and policies at regular intervals, in relation to changing market patterns and new opportunities, and make recommendations to the Marketing Manager, to enable the company to achieve the brand objectives.
Volume Input:
Propose sales volume & value for each Brand & SKU in the brand group; given planned marketing effort in order to be aligned w/t the Marketing plan objectives.
KPI\'s Delivery:
Ensure the delivery of brand targets (KPIs) including profitability, market share, consumer satisfaction & top of mind awareness to enable the company to achieve the defined Marketing plan objectives.
Competitive Edge:
Maintain competitive quality, style, packaging and performance of all items in the brand group to achieve the desired differentiation strategy and objectives.
Market Intelligence:
Develop and/or update competitor brand profile based on pricing, merchandising, packaging, consumer actions, and other factors to have complete knowledge on the market dynamics.
Advertising & Promotions:
Develop & propose advertising and promotion plans in order to achieve the brand objectives.
Recruitment & Development:
Lead, recruit, develop & retain the Brand team in order to build strong talents/valuable resources.
Information Systems:
Build a reliable marketing information system in order to support the decision making and maximize business opportunities.
The Person
Bachelor in Marketing or closely related field
4 Years+ FMCG experience in brand management
1 Years+ Middle East experience
Experience of working w/t advertising & research agencies.
Excellent analytical, planning & organizational skills
Strong commercial marketing experience in FMCG industry.
DETAILS TO REGISTER FOR THIS JOB:
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