Middle East Jobs, Careers, Vacancies: Senior Manager - Marketing, Home Box Concept, UAE

Senior Manager - Marketing, Home Box Concept, UAE

This job is OPEN for ALL Nationalities to Apply, unless otherwise specified.

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Roles & Responsibilities:

Brand Building

· Develop Concept/ Brand attributes and positioning strategy in line with the Concept objectives

· Ensure that the entire brand building strategies/exercise is implemented across all the territories/Business

· Liaison with Media Agencies/Consultant to develop appropriate theme board/communication methodology in line with concept objectives

· Develop/maintain a website for the brand that is in line with Home box brand image

· Plan with Public relation agencies for PR and media coverage in line with Business, Group Corporate communication & PRO

· Accountable & responsible for brand collaterals & adherence

· Create opportunities for Cross Promotion (i.e., Banks, Airline) and co-branding

· Keep abreast of best practices in marketing, global retail brands, competitive / strategic marketing initiatives and trends

Budgeting & Planning

· Prepare the annual marketing budget for the Concept in consultation with the management team and allocate resources to territories/brands with the breakup in terms of season, campaign, media etc

· Prepare annual marketing calendar and Product specification catalogs

· Review the budgets and make recommendations to the management as deemed necessary

· Report on the utilization of the Budgets periodically

Digital Marketing (SEM / SEO / Display / Remarketing / App Marketing)

· Develop and Execute Digital Marketing Strategy for Home Box across Paid Performance & Organic channels

· Maintain the Digital Marketing Activity Calendar & Budgets to plan and execute all branding & communication required with external resources - Creative, Media, PR & Digital to meet deadlines at all the times.

· Offline Brand & Digital Campaigns across YouTube / Large Display Publishers

· Expert ability in Facebook/Instagram/LinkedIn advertising, copying, ad design & Optimization.

· Owner of Website Funnels & Hygiene Metrics of the website

· Owner of Tech enhancements and new roadmap items for Home Box website

· Understand the optimization steps in terms of reaching the right audience, acquiring potential customers & keeping the CAC in control.

· Measure & report performance of all marketing campaigns and assess against goals (ROI and KPIs)

· Monitor trends in online community tools, trends and applications.

· Prepare daily, Weekly & monthly reports with insights on campaigns.

· Monitor the competition and be aware of market changes and developments.

In Store / Outdoor: Media Planning, Advertising & Agency Management

· Ensure All aspect of imaging - Store windows, Visuals, Banners, Posters, Shelf takers are in line with the “Image” of the brand and target the appropriate audience.

· Liaise with the advertising agency on the optimal spend of the Media Budgets for the Season/ Territory and Brand

· Plan and manage the seasonal photo shoots with the advertisement agency including coordination between buyers, Retail ops, designer agencies and photographers

· Design, write, and oversee the production of printed promotional materials including catalogs, brochures, flyers, and program and media guides

· Review the effectiveness of advertisement promos and take corrective actions

· Set agency deliverables with respect to the brand’s communication strategy

· Responsible for all approvals on the brand and marketing in coordination with brand/ concept

People Management

· Managing Team, set annual performance goals, monitor performance and provide constructive feedback to improve performance.

· Develop and mentor subordinates to move to the next higher level of job through career planning and develop a development chart

Qualifications