CRM Martech Manager - Food, Careem, Dubai, UAE

This job is OPEN for ALL Nationalities to Apply, unless otherwise specified.

Read the Job Description carefully, then scroll down for "Details to Register for this Job"...

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

About the team

 

Careem CRM & Martech team is on a mission to provide the right communication to the right customers at the right time. As a key part of the growth lever, we enable teams to plan and deliver the right offers and achieve scalable growth. We provide the ideal nurturing and challenging environment to achieve our ambitious goals. We support psychological safety and ensure that every team member works in the most productive environment. 

 

What you'll do

We are looking for an experienced Martech expert who will be responsible for supporting the Careem businesses to deliver impactful campaigns by driving initiatives around personalization, automation  and content enrichment . This role will work closely with internal and cross-functional teams across global markets to assess, plan and execute the engagement marketing strategy via outbound [email, push, sms, webhooks, digital, etc] and OnApp Marketing channels. 

 

Optimize performance of outbound marketing channels (Push, WhatsApp, eMail, WhatsApp etc) 
Manage experimentation roadmap to test and scale new features/construct geared towards increasing impact of CRM initiatives
Support in driving usage of gamification construct across CRM channels
Lead Martech projects requiring API integration with external technology partners and inhouse platforms to drive additional marketing use cases
Collaborate with data team to set-up data pipeline required to track content performance across all all CRM channels
Lead initiative on CRM Analytics to monitor health of CRM channels and provide recommendation
Leverage automation for reducing manual intervention and optimize content operations
Collaborate with engineering and product teams to ensure events and customer attributes are accurately configured
Support CRM team setting up complex campaigns and troubleshooting campaign issues
 

What you'll need

2-5 years experience of working in similar role
Exposure of working with CRM platform like Braze, Moengage, Clevertap etc
Proficient with email coding (responsive design - HTML, CSS, Shopify Liquid) languages
Exposure of working with Python, Javascript and SQL
Experience of creating Restful API to communicate between internal micro services and external tools
Familiarity with design tools such as Sketch or Figma is good to have
Experience of creating dashboards using tools similar to Tableau/Power BI are good to have
What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a Careem colleague you will be able to:

Work and learn from great minds by joining a community of inspiring colleagues.
Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
Explore new opportunities to learn and grow every day.
Enjoy the flexibility that comes with the trust of being an owner; work in a hybrid style with a mix of days at the office and at home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year.
Access to healthcare benefits and fitness reimbursements for health activities including: gym, health club and training classes.



DETAILS TO REGISTER FOR THIS JOB:

https://boards.greenhouse.io/careem/jobs/6869276002




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