At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
ROLE PURPOSE
This role is responsible for the achievement of revenue, market shares and profits for Eucerin across MENA. They will steer the brand portfolio, manage launches and relaunches, develop marketing plans that align with the business plan, control marketing budgets, liaise with Sales/S&CM/Digital teams to land strong customer marketing plans and ensure ongoing product supply for full assortment while working closely with the Marketing Manager to meet and exceed brand targets.
MAIN ACCOUNTABILITIES
Business Development and Market Understanding
Achieve sales, profit and market share objectives in line with the Annual Marketing Plan through monthly performance analysis, leading to recommendations for appropriate corrective actions.
Marketing Budget Control
Control marketing investment in line with the agreed Marketing Plan, updated as necessary during the financial year.
Maximization of Return On Investment
Review and consistently evaluate alternative marketing investments opportunities in order to maximize return on investment against agreed brand objectives.
Innovations & Renovations
Evaluate, scope and validate concept to product development of exciting marketing mixes so as to bring in relevant innovations and renovations that excite and engage consumers.
International Exchange
Develop a thorough understanding of the local consumer needs and competitive context for your category.
Lead exchange of insights/recommendations with global and regional offices so as to facilitate the definition of regional marketing and communication strategy and local competitive advantage.
Internal Marketing Plan
Lead the annual Marketing Plan, under the supervision of the Marketing Manager within the long-term Business Plan, liaise with Global / Regional offices to identify appropriate product innovations, local supply chain to ensure that internal processes are properly managed and Commercial Units (CUs) are fully briefed and resourced to deliver appropriate Customer Marketing Plan.
Marketing & Communications Strategymar
Lead, in coordination with Marketing Manager, with agencies to ensure the best-in-class adaptation/creation of marketing and communication campaigns suited to the different local markets. Apply and further build digital capabilities to leverage consumer journeys and deliver brand KPIs.
Achievement of Eucerin MENA Marketing Drive Plan
Coordinate MENA brand activities across Eucerin functions (Digital, Medical, Shopper & Customer Marketing, and Ecom) in order to achieve the agreed Marketing Drive Plan.
Assure Product Supply
Coordinate with supply chain function to ensure the continuous supply of product to the market place, especially in time for aligned activations.
ADDITIONAL INFORMATION
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae, salary expectations, relevant references and certificates) and encourage you to upload your CV without a picture.
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