Job Description
The Senior Executive Manager – Regional Corporate & SME Trade Marketing will lead Marketing relationships with Corporate and SME regional teams by developing and managing plans at a client level, driving acquisition and retention through communication and engagement activations. The role requires deep understanding and reporting of trends at a client, regional and industry level.
Corporate/KA Trade Marketing
Retention: Develop and align Regional Client Retention Marketing Plans and supervise executions.
New Business: Develop Acquisition Sales toolkit driving BUPA Arabia Value proposition while customizing to client needs.
Communication: Supervise the overall regional communication master plans and coordinate with other regions.
Relationship Management: Leading POC for strategic Sales requirements, as well as cross organization reporting and coordination with organization stakeholders.
SME Trade Marketing
Retention: Develop and align Regional Client Retention Marketing Plans and executions.
Recovery: Support SME Recovery team with any needed marketing assets and activations.
Communication: Supervise the overall regional communication master plans and coordinate with other regions.
Relationship Management: Leading POC for strategic Sales requirements, as well as cross organization reporting and coordination with organization stakeholders.
Intelligence & Analysis
Analysis: Focused on Retention, Utilization, Satisfaction and Lapsers.
Reporting: at an organization level.
Budget & Investment
Lead AOP budget planning for function.
Responsible for functional ROI.
Monthly Functional Budget Reporting.
Long-term Investment efficiency planning.
Talent Development
Develop Trade Marketing capabilities, including planning, analysis, presenting and reporting.
Skills
Years of Experience
Minimum 7 years’ experience
Skills Required
Strong communication (verbal and written)
Hands-on and execution attitude with ability to drive change and make things happen
Project management skills
Business acumen
Creativity
Customer Focused and Data Driven
Presentation skills
Other Requirements
Bachelor’s degree in Business Marketing
Experience in sales and/or per-sales management
Experience in Customer Care
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