About LOEWE
Created in Spain in 1846, LOEWE approaches 175 years as one of the world’s major luxury houses. Since 2013,under LOEWE’s creative director, Jonathan Anderson, the brand has started a new chapter, presenting itself to the world as a house focused on craft and culture; evidenced through an intellectual yet playful approach to fashion, bold and vibrant Spanish lifestyle, and unmatched expertise with leather. LOEWE has a rich legacy of craftsmanship dating back to its beginnings as a collective workshop and has long valued artisanal techniques in its approach to design and manufacture. These core values are reflected in the brand’s belief in the importance of craft in today’s culture, its modern interpretations of historical artistic
achievements and its commitment to supporting contemporary art, craft and culture around the world.
Our EMEA Marketing department is looking for a Marketing Manager to join us and support the team. If you are a fan of LOEWE, this is great opportunity to gain experience with a leading luxury fashion house.
About your role:
It is an exciting time to join LOEWE as we go through a period of rapid growth. As Marketing Manager, you will be a key member of the EMEA Team, responsible for brand development in our nine dynamic/ fast paced markets across the Retail Channels by developing and implementing our marketing strategies.
KEY RESPONSIBILITIES:
- Manages the execution of the marketing plan across their markets/partners/stores
- Defines and implement an annual Marketing master calendar per each account, tailor-made to the specific characteristics of each market and client
- Manages the relationship with each of the retail partners, partners with them on all launches, keeps them informed about the brand direction and merchandising priorities
- Supervises the creation of the marketing kit, with all relevant campaign information
- Executes Pop-ups 360 marketing and communication plans and animations calendar, including liaising with all 3rd parties
- Builds transversal marketing and communication reports based on campaign performance, sales and CRM analysis
- Creates assets for market cultural moments/specificities (E.G Ramadan, Valentine´s Day, Xmas)
- Partners with Global Media team and media agencies to execute media plan per market, gives market feedback in order to adapt the plan to local needs
- Goes on local site visits to looks for new media and activation opportunities
- Updates HQ marketing team on weekly status of projects
- Works with Events coordinator to create 360 communication plan as well as implement assets and animations related to events
- Responsible for project budgets
PROFILE
- Degree in Marketing, Business Administration or related field
- Minimum 6 years of relevant experience in marketing with diverse typology of client and channels in the luxury industry
- Knowledge of global marketing including Media, Art design, PR & Training
- Strong analytical skills and comfortable dealing with numerical data
- Ability to think critically and creatively
- Clear affinity for the brand and product
- Excellent communication skills across all levels
- Organised, proactive, and dynamic
- Computer skills including office, photoshop, salesforce, etc.
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