Position Summary
Maximize the marketing impact by developing the new retail integrated communication strategy and marketing in store in accordance with the business and product strategy
Promote continued retail communication by providing consistent goals and retail directions to sales and Product Management team in line with Visual Display (VD) strategy
Role and Responsibilities
Key Objectives:
Management decision to strengthen the capabilities of VD Retail execution , this will happen by dedicating time and focus on Retail in store execution delivering the expectation of growth in 2022/23
Establish strong relationship with retail partners – and drive in store expansion of displays and activities with strong focus on POSM deployment
Building the capability of Retail channel and Traders
Enhancing Sell out /Sell thru effective flooring/POSM deployment and Brand boxes
Core Responsibilities:
Plan and execute retail operations with Key accounts (Organized Retail, Brand-Store’s, Showrooms)
Steer efforts to achieve weekly, monthly, quarterly and annual in-store display share & flooring targets
Facilitate decision making by senior management on Retail & Flooring strategies to meet demands of accounts by providing market inputs and recommendations associated with channel experience and end customer feedback
Build strong long term relationships with Organized Retail accounts, at all levels
Manage and monitor budgets allocated
Brief and liaise with suppliers / agencies on display requirements
Identify requirements and work towards finding a solution to remove any barriers to Retail Operations
Maintain Flooring EO
Work closely with local teams in successful launch of new products & solutions and implement campaigns in the region with laser focus on accelerated Flooring and POSM deployment
Skills and Qualifications
Qualifications:
Bachelor’s Degree in Business Administration, Marketing, Management.
Experience:
Experience in a similar role in the industry. Must have experience in UAE itself
Understanding of the Consumer Electronics market dynamics and technology
Strong interpersonal, negotiation and communication skills
Ability to effectively present information to top management, public group and or client
Computer literate and advanced user of MS office applications (Word, Excel, PowerPoint, Outlook)
5-7 years’ experience in Retail Marketing, Visual Merchandising,
Outstanding presentation and interpersonal skills and should have excellent working knowledge of MS PowerPoint and Excel.
Familiarity of retail marketing in a Luxury/Electronic goods or FMCG with experience in GCC
People management (Internal & External – Partners, Distributors and Agencies)
Language: English (Excellent written and spoken)
Solid understanding of product technology and passion for technology
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