About the role
We are pleased to announce an incredibly exciting opportunity to join the Middle East & Caucasus Commercial team in Doha, Qatar as Marketing Manager.
The role is expected to manage and work closely with Digital & Marketing Operations Team to develop the region’s Marketing Campaign, including end-to-end omnichannel channel assets development and localization for all B2B & B2C activities and ensuring adherence to the optimized omnichannel approach.
Key Accountabilities
Manage and plan the regional campaign requirements / objectives, and provide regionalized inputs and local insights to ensure relevance to the market context
Work with the Manager Digital & Marketing to develop and plan strategic brand B2B & B2C initiatives for the assigned region/stations in discussion with other key stakeholders (Commercial Marketing, Brand Marketing, Sponsorships, Regional PR/ Corporate Communications, Social Media) aligned with global strategies cascaded
Establish, communicate and plan critical end-to-end B2B & B2C campaign timelines and deliverables with various stakeholders- from planning campaign objectives, budget proposal, creative assets development proposal, post campaign, calendar and tracking reports. Responsible for end-to-end campaign management and planning that support all B2B & B2C campaigns
Liaise and work with Sales Teams to incorporate feedback and requirements while planning B2B & B2C campaigns objectives (during pre-campaign and implementation planning phase)
Work with the Digital & Marketing Operations Manager and key stakeholders to design and develop core campaign processes and requirements (during pre-campaign planning phase) which facilitates scalability, and efficiency of all B2B & B2C campaigns to support collaboration and communication among the Digital & Marketing Operations team (implementation phase). Ensure timely delivery of all B2B & B2C campaigns / activities.
Ensure best use of the assigned marketing budget in the most cost-efficient way to achieve the agreed B2B & B2C campaign KPIs and budget to deliver best commercial performance.
Monitors closely the day to day Marketing Campaigns of the assigned region ensuring that the team is aligned with the established processes and timelines and provides regular tracking and reports to the leadership teams in the Regions and Head Office. Monitor daily the performance of all B2B & B2C campaigns deployed across channels including offline marketing channels and digital paid, owned and earned for assigned region / stations
Work with the Digital and Marketing Operations Manager to plan and monitor channel performance with the help of comprehensive dashboards and performance tracking tools, and take relevant actions to ensure the assigned region/stations will achieve the objectives and KPIs for all B2B & B2C campaigns
Maintain daily interactions with Marketing Campaign team (Hub), Head Office stakeholders in Pricing, Loyalty, CRM, Marketing, Digital and all other relevant departments
Plan and propose efficient media buys for the region in working with the Digital Direct, Loyalty Managers to achieve the needed efficiencies and reach the target for region/stations.
Act as brand custodian and ensure all B2B & B2C campaign assets are compliant with Qatar Airways’ brand guidelines and standards
Be part of an extraordinary story
Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community.
Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before.
Together, everything is possible
Qualifications
To be successful in this role you will need.
Bachelor’s Degree or Equivalent with Minimum 6 years of job-related experience.
Strong experience required in Marketing as well as Digital
Previous positions in a managerial Marketing role is required.
Previous experience in Digital marketing is essential
Experience in corporate business acquisition, partnerships and Loyalty marketing is required
Digital marketing techniques and advanced Mar-tech knowledge
In depth knowledge of all digital channels and sub-channels
Expertise in Acquisition, Conversion and Retention techniques
Expertise in all digital tracking and monitoring aspects as well as reporting tools
Knowledge of Arabic will be an added advantage
To Apply
Please ensure your application includes a CV in the English Language. You must be willing to relocate to Doha
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