Job Purpose
Design and deliver the Emirates Skywards earn & reward proposition on Emirates, flydubai and transportation partners to optimise related loyalty economics while appropriately balancing member proposition and amplifying KPI’s. Assist to expand the portfolio and grow revenues, steering end-to-end delivery of all new partnerships from opportunity identification, negotiation, implementation, and performance management, as well as conceiving new sources of value, automation, and campaigns to reciprocal member bases. Leads overall flydubai (FZ) governance and programme delivery, in addition to selected strategic partners. Actively contribute to complex, cross functional projects and plays a key role in innovating mutually beneficial partnerships.
Job Accountabilities
- Evolve and define the Skywards Miles earn & reward proposition for Emirates, flydubai and Air & Transport partners, including any associated fees and/or rules. Appropriately optimise loyalty economics and flown revenue contributions, while best balancing member proposition and programme competitiveness to entice members to continuously engage. Increasingly adopt profile-based distinctions to further amplify profitable earn & reward segmentation and enhance propositions to members.
- Lead and manage day-to-day FZ programme governance, along with key strategic partners assigned, to fully deliver upon defined strategies and ensuring alignment with prevailing EK/FZ commercial prerogatives and KPI’s. Act as senior point of contact for such partners and key internal stakeholders.
- Evolve data sufficiency, reporting and commentary of Air & Transport partner performance and monetary contribution (both forward & flown) to ensure commercial, financial and member objectives are being met or exceeded. Pro-actively distil and recommend corrective actions when necessary. Assist with detailed modelling and deep-dive analysis on earn & reward demand, mix and elasticity.
- Engage with new partners and assist with contracting and technical set-up, along with any ad-hoc or recurring marketing or tactical activities. Fully define reciprocal earn/reward/benefits which are compelling to members and best deliver upon commercial goals, assisting with project plans, business cases and structured briefing packs, and any other related activities.
- Contribute to strategic cross-functional projects, such as frictionless digital reward automation, refined inventory approaches, fees & ancillaries, and blockchain use cases. Collaborate closely with relevant stakeholders and/or vendors for any necessary system integrations and steer enhancements as required. Actively monitor industry trends to innovate mutually beneficial partnership offerings.
- Manage, coach, develop and motivate team members, ensuring they understand their objectives and have the necessary skills to executive their role effectively.
Qualifications & Experience
Qualifications
Degree or Honours (12+3 or equivalent)
Commerce/Marketing/Economics or related field
Experience
10+ yrs experience in airline management, loyalty marketing and/or partner management with minimum of 5 years in a senior role
Knowledge/skills
• Track record of delivering to targets, especially across a partnership portfolio
• Exceptional communication and presentation skills
• Self-reliant and driven to achieve goals
• Strong attention to detail and comfortable participating in technical conversations
• Proficient at project management and collaborative problem solving
• Excellent analytical skills with competence in tools such as MicroStrategy / Power BI an advantage
• Moderate travel required
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