Role Purpose
BFL group is currently hiring Senior Performance Marketing Executives with a successful track record to drive revenue, user acquisition, and brand awareness. He/ She is liable for driving conversions at optimal costs per acquisition. A keen eye for detail and data analysis would be a winning trait for this role.
Responsibilities
• Create and execute a strong performance marketing strategy & execution plan for brandsforless.com & brands for less mobile application.
• Create and manage Google Ad campaigns (SEM).
• Generate and manage Facebook Ads and Instagram Ads.
• Produce google shopping and meta product dynamic ads.
• Strategize, execute, monitor, and manage campaigns across multiple platforms.
• Manage Google Analytics to track and measure all marketing campaigns.
• Manage the platform’s daily budgets, billing reconciliation, and spend pacing in adherence to allocations and desired return.
• Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels.
• Identifying and testing new channels to continue to meet or exceed established critical metrics.
• Liaise with the marketing team to share funnel conversion improvement ideas, feedback & present results.
• Explore new opportunities to grow campaigns more efficiently and effectively.
• Test new channels and trends to build credibility, remain competitive, and have possessed an added value.
• Ensure a data-led approach to all activities, creating a clear test & learning strategy.
• Conduct regular conversion rate optimization audits and execute A/B tests, and user testing/feedback to improve conversion rates across the brands’ digital channels and assets.
Qualifications
Qualifications
- Bachelor’s degree in marketing, Business Administration, or a related field.
- 3 years plus of experience in performance marketing field is a must.
- Previous experience in eCommerce/retail campaign management.
- Strong experience in the MENA Region and should have a good understanding of Arab consumer behaviors.
- Solid experience in a similar role as well as experience building effective multi-channel marketing strategies, including PPC, social media, affiliate marketing, and other digital channels.
- Proficient in deriving insights from data, fluent in slicing/dicing data.
- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
- Excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
- Goal-oriented individual and have excellent communication skills.
- Open-minded, curious, and a strong problem solver.
- Experience in the Fashion eCommerce business is a plus.
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