Director Financial Institutions Integration, Product and Solutions, Mastercard, Dubai, UAE


Job Title

Director Financial Institutions Integration, Product and Solutions
Role
Director, Financial Institutions (FI) Integration and Partnerships is a key leadership role in the Segment function within Strategy, Integration and Product Development in D&S. Segments provide the strategic direction for vision, products and capabilities to meet market, competitive, and client partner needs and act as a customer-first steward for our business. 
In this role, you will be responsible for driving Financial Institutions Integration and Partnership strategy forward, by consistently innovating, problem solving, and partnering across business lines. 
This role will be responsible for the Dynamic Yield (DY) capability integration by defining, developing, leading, managing and scaling product strategy to meet or exceed performance KPIs in collaboration with other business lines. 
The ideal candidate is a product manager with strong digital marketing technology knowledge, is passionate about designing and building data-driven, customer-focused solutions to customers, highly motivated, intellectually curious, solutions-oriented and possesses an entrepreneurial mindset.  Additionally, the ideal candidate is well known for being highly collaborative, selling and managing projects to flawless completion, and passionate around building successful teams. 
Key Responsibilities
1) Product strategy support
Together with existing DY product team, shape DY FI product strategy and execute against that strategy
Build blueprint, constructs, and roadmaps, customer experience, KPIs and reporting, business case & product P&L
Identify, advocate and champion DY, roadmaps and innovation informed by a deep understanding of customer, consumer and market needs, intelligence & research
Build competitive benchmarks to inform differentiation and localize DY product 
2) Drive DY FI product evolution
Drive growth of DY FI integration efficiently through productization and customer value creation 
Build and manage product evolution roadmap 
Identify and productize new and existing FI use cases to broaden the reach of DY capabilities
Create and enhance new capabilities in adherence with Studio / Product Management Excellence discipline 
Refine and optimize DY capabilities evolution, supporting go to market and commercialization plans in partnership with D&S sales based on measurement, results, feedback, learnings, and evolving FI segment and market dynamics
Ensure DY product full compliance with legal, regulatory and data privacy requirements 
3) Manage a successful integration of Dynamic Yield platform into Mastercard D&S ecosystem, with specific focus on the Financial Institution segment 
Identify, leverage, and embed DY withing existing MA product and capabilities (i.e., data, Loyalty, …) working closely with other product teams
Prioritize integrations, define plans and estimate effort with consistent business cases (costs, revenues, market potential…)
Manage global integration plans, oversee tasks to completion and resolve challenges to keep all activities on scheduled timelines
Work with a team of Integration Specialists with deep knowledge of our products & services, as well as the products and services of DY
Work with cross-functional integration teams as required
4) Be a go-to resource for and provide thought leadership on Dynamic Yield capabilities 
Provide product / solution expertise to assist in crafting customer value propositions working with Marketing and Sales Teams
Support customer-facing discussions with Mastercard customer-facing teams when needed
Deliver product training
Build product collaterals and supporting materials
5) Leverage technical knowledge and project management skills to apply forward thinking and reduce unforeseen challenges
Required Skills and Experience
Strong experience in digital marketing technology and personalization and tangible results in customer acquisition, lifecycle management, customer engagement, performance marketing and CRM
Experience in analytics, data, consumer engagement, or loyalty 
Product Management, Marketing consulting and/or CRM experience driving products, strategy, execution, and measurement 
Passion for data, analytics, and insights to inform, measure and continuously improve products
A successful influencer in matrixed and distributed (global/regional/market) organizations 
Expertise of Mastercard data and core platforms
Ability to influence and challenge
Strong problem-solving skills and ability to probe to understand customer needs
Ability to communicate at all levels internally and externally
Exceptional at relationship building, conveying credibility and confidence
Creative and curious about new digital marketing solutions and their practical application 
High energy/passion/output
Positive attitude and team player




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