Position Summary
Key Objectives:Grow the MENA Samsung business by managing the channel and retail strategy execution and building capability across MENA into a key competitive advantage for Samsung.
Role and Responsibilities
Position Responsibilities:
- Develop regional channel (go-to-market) strategy starting for distributors to the retail shop front (Priority for TV and Domestic Appliances)
- Link retail execution into business sellout results to improve ROI.
- Drive the right in-store portfolio management, key account management; criteria based incentive schemes across channels.
- Engage with the regional Samsung teams and distributors to build the distributor and channel infra/organization capability
- Build Key Account strategy, JBP guide and capability and regional-roll out plan
- Supervise the Samsung Brand Shops Store Channel strategy, target, and expansion plan
- Responsible for Tracking the retail strategy execution across MENA markets, but translating the strategy into execution KPIs and setting scorecard with market targets
- Manager of Retail CM Team including Training and Samsung filed force/promoter team.
- Setup and keep updating quarterly plans for Channel marketing activities with team / business partners and follow-up execution (retail shop management)
- Indirectly supervise, lead and support field marketing teams in MENA markets
- Make periodic market surveys to get feedback from dealers and end-users and propose ideas accordingly to enhance continuously the channel management and operations
- Ensure best in industry shop display through the collaboration and communication between retail staff, merchandisers, third party agencies and distributors.
- Analyze retail data, develop insights and report to management with actionable recommendations.
- Implement, check and maintain Samsung retail guideline standards
- Actively monitor & report retail market intelligence and make recommendations to management.
- Liaise with suppliers for new store display implementation.
- Support production and implementation of all non-retail public & trade marketing events such as road shows, dealer launches, product launches etc.
Skills and Qualifications
Essential skills and experience:
- At least 10-12 years and above experience in sales operations, account management, and retail marketing experience with experience in managing a team of subordinates
- Team-player with strong engagement skills, including at C-suite level
- Business experience in the MENA markets
- Preferred working experience in multinational Electronics/FMCG in the sales department or retail customer key accounts.
- Should have good experience in managing teams of merchandisers in a retail environment
- Multi-tasking skills essential to cope during busy and stressful periods.
- Good ability to work under pressure.
Qualifications (Experience, Education, Licensure & language skills)
- Bachelor degree in sales/marketing
- Fluent in Arabic and English
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