ROLE SUMMARY
Purpose to improve the positive impact of our medicines and vaccines on patients and society and create better customer experience
Focused on providing educational & scientific content to support HCPs & drive deeper engagement on educational & scientific content
Streamline customer interface by acting as single POC for proactive & seamless (compliant) connection to Pfizer SMEs and resources
Responsible for onboarding customers to operating model platforms (e.g., Digital Engagement Portal)
Support attainment of improved patient outcomes through physician and patient education and services enabled by deep scientific expertise
Improve service provided along with design expertise
Actively engage in creating awareness and shaping patient access initiatives (Commercial only) and help accelerate patient access through awareness and education addressing external bureaucracy
ROLE RESPONSIBILITIES
HSP/TA responsibilities may include one of the below subjects:
Therapeutic Area: HSP/TA Liaison will focus on providing educational & scientific content to support HCPs to improve the impact of our medicines on patients and society while also creating a better customer experience
Key Focus Areas:
Proactive to KOLs and reactive to both KOLs and specialists
Drive deeper engagement on educational & scientific content
Knowledge of customer preferences for content and channels to orchestrate an ideal customer experience through relevant content selection
Better physician knowledge of our data in the context of improving patient impact and experience
Onboarding of HCP on Digital Engagement Portal
Partnership: HSP/Partnership will be responsible for partnering with HCPs & KOLs / organizations multidisciplinary teams design and implement digital solutions and to ensure best experience of Pfizer products
Own customer coverage plan for identified business area and ensure adequate coverage while also preventing overlap with other commercial function areas
Key Focus Areas:
Partnership with multidisciplinary stakeholders internal and external (account executives/ BT/ admins/nursing/ clinical ph./policy makers/etc.) to enhance the impact of our medicines of Pfizer products.
Onboarding of Customers on Digital Engagement Portal
LOE Brands: HSP/LOE partner with marketing team to provide content and dissemination of information to relevant HCPs Key Performance Indicators:
Developing/selecting appropriate content
Utilizing digital platforms to maximize the HCP reach
Project: HSP/Project will be responsible for managing projects (Adult Immunization / Smoking Cessation) end to end
Key Focus Areas:
Management of defined projects and achievement of project objectives within set timeframe o Ensure effective Project impact for defined customer
Stakeholder engagement and impact
QUALIFICATIONS/EXPERIENCE/COMPETENCIES
Bachelor’s degree in pharmacy or medicine
2 years’ Experience in providing educational scientific contents to HCP
Track record of partnering with HCP on initiatives that positively impact patient’s treatment outcomes
Prefer High level knowledge and experience in chosen Therapeutic area
Knowledge of healthcare environment - Structures/ Functionality/ Processes
Demonstrated Customer and business acumen and strategic thinking abilities
Digital Learning Agility
Excellence in planning and preparation for customer interaction, using most relevant resources to maximize outcome
Demonstrated ability to engage with customers throughout excellent communication and interpersonal skills
Demonstrated leadership skills, business analytical skills, influencing and Interpersonal communication ability
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