Job Purpose
To design, implement, and manage marketing strategies, tactical plans, and campaigns that serve achieve Air Arabia’s commercial objectives in terms of sales and market growth.
He/she shall manage the day-to-day activities related to branding, advertising, events, and promotions across the entire network using different marketing concepts;
Lead the market research efforts to uncover the viability of current and existing products/services and liaising with media and advertising agencies.
Key Result Responsibilities
Creates, manages, coordinates, and executes all marketing strategies and implements tactical plans that meet and exceed company’s expectations.
Develops innovative strategies using the “Creative and Studio” team in order to attract potential customers to the business.
Conducts and presents competitive market research and findings to enhance strategy and planning and increase brand recognition/awareness among target customers.
Develops unique value propositions, business partnerships, and call to action-oriented advertising and multi-channel marketing initiatives targeted towards key customer segments that increase brand awareness.
Negotiates and secures best media buying across various markets. Manage external agencies for public relations, advertising, media buying, production etc.
Plans, directs and implements multi-channel marketing initiatives across advertising, sponsorship, direct communications, social media, and web content. ensures public media material, layout and production are in compliance with standards.
Performs post-promotion assessment studies and analysis to measure real impact on sales and net incremental revenue.
Conducts and presents competitive market research and findings to enhance strategy and planning and increase brand recognition/awareness among target customers.
Analyses market trends and recommend changes to marketing strategy based on research and analysis.
Leads all areas of content generation and production across the department.
Qualifications (Academic, training, languages)
Bachelor degree in Marketing, Media Relations, Communications or equivalent from a recognized university.
Additional qualifications in PR, Events Management, and Web-design are considered an added value.
Certificates in Project Management, Budgeting and Cost Control are considered an advantage.
Proficient in social media tools and applications with exposure on sites used most for marketing purposes.
Expert in developing editorial and publication content, press releases, as well as business reports.
Familiar with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Fluent in English Language, Arabic Language is a essential.
Work Experience
5+ Years of extensive experience in Marketing and Public Relations scope of work in a similar role in any service industry (client/agency).
Preferably in Airlines/Travel.
Hands on developing marketing strategies and promotional campaigns to drive change in a fast-moving environment.
Proven skills in media relations, press, events management, and creating/communicating branding concepts and themes that increase market-share.
Possesses reasonable financial skills; must have worked on developing marketing budget forecasts based on business requirements.
He/she must have good network and relationships with media contacts and advertising agencies.
Knowledge in protocol/regulations related to marketing and communication.
Cost-oriented, possesses effective persuasive, negotiation, problem solving and decision making skills.
Capability of understanding market trends and customer needs and employing them to create effective marketing and advertising plans and campaigns.
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