Middle East Jobs, Careers, Vacancies: Customer & Market Knowledge Manager - Digital & Marketing, Alshaya Group, Dubai, UAE

Customer & Market Knowledge Manager - Digital & Marketing, Alshaya Group, Dubai, UAE

Title: Consumer & Market Insights Manager

Main Job Purpose:

• Be independent and deliver fact-based, objective views of the business. Provide inspirational and credible transformational insights to business partners.

• Identify strategic possibilities for business growth through market development (higher penetration, frequency, Intensity of purchase) and tactical opportunities for the marketing teams to capitalize on.

• Use your innate ability and passion to understand and empathize with consumers and customers to deliver valuable insights to the business.

• Offer foresight rather than just insight, by proactively identifying consumer and market trends across MENA, and using these to shape the brand strategies revamp.

Key Accountabilities:

• Have a thorough understanding of main brands 6Ps within the categories of Apparel, Hospitality, Wellness: Brand Funnel, business objectives and challenges, competition landscape, customers.

• Be able to set relevant research programmes to deliver against business challenges and objectives. Strong understanding and relevant experience across Quantitative and Qualitative research methodologies.

• Distil information from primary and secondary research e.g. ad hoc, market information. Complement this by demonstrating market insight capabilities - complement ad hoc research with in-market understanding.

• Responsible for building and developing relationships with own group of business partners including Brand Planning, Marketing Communications, Data & Digital Insights, Ecommerce, Customer Service, etc.

• Contribute to category and strategic understanding work e.g. Habits & Attitudes, Drivers, and Strategic Pricing & Promo.

• Deliver insights that improve business performance e.g. increased brand equity, strengthening brand funnels.

• Solid understanding of products from main agency partners: Nielsen, Kantar, Ipsos, etc.

Qualification & Skills Needed:

• 5+ years as a CMI Professional or 3+ years as CMI + Research agency managerial experience (Nielsen, Kantar, Ipsos, etc.)

Analytically minded and numerically oriented.

• Capability to derive insights from integration of different data set and connecting the dots

• Think strategically – ability to design, develop and land research projects with a solid business impact in mind (going beyond the brief)

• Opportunity spotting skills, with data deep diving abilities.

• Capability to derive insights from integration of different data & connecting the dots.

• Develop output, which is simple, fact-based rather than fact-filled, focusing on storytelling, recommendations and impact to growth.

• Strong communication skills both written and verbal are needed to work with different functions and land insights and messages in a compelling way.

• Ability to collaborate seamless and lead across agency partners and internal teams will be crucial.

Advertised: 26 Jun 2022 Arabian Standard Time
Applications close: 25 Jul 2022 Arabian Standard Time