- Dubai, United Arab Emirates
Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Job Title
Specialist, Product MarketingMastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.
Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
Overview
The B2B Product Marketing team for Eastern Europe, Middle East & Africa is looking for a Specialist, Product Marketing to drive our products and solutions growth. The B2B Product Marketing team is responsible for fueling the business in partnership with Product and Sales organizations. The ideal candidate will be able to craft the right messaging for Mastercard products & solutions and partner with customers to help drive common business objectives; is highly motivated and able to navigate between the goals of reaching either B2B and B2C audiences.
Role
In this position, you will:
• Partner with sales and customers to develop initiatives, assets or merchandise to promote Mastercard cross-border services (remittances solution) in Eastern Europe, Middle East & Africa. This includes negotiation, compliance and legal processes end-to-end from campaign concept, delivery, logistics to reporting.
• Champion our remittance brand evolution, new guidelines, processes and policies.
• Assist the team in B2B content creation such as sales materials, thought leadership, case studies, narratives, videos across all Mastercard products & solutions.
• Manage the Mastercard Marketing Center for our customers to access turnkey marketing materials including day-to-day management and future development.
• Assist the team in B2B2C content creation for our customers to use on their channels.
• Work with cross-functional teams including product, sales, sourcing, finance, compliance and legal.
• Liaise with suppliers and agencies to oversee execution of projects and ensure last mile delivery, in alignment with global marketing guidelines.
• Keep a track of marketing budget, forecast and accruals.
All About You
The ideal candidate for this position should:
• Have previous experience in a Marketing role.
• Have previous experience in payments, banking, technology, or FMCG.
• Be able to see the bigger picture and at the same time dive deep into the details.
• Be extremely organized, detailed oriented, highly motivated, always looking for efficiencies.
• Be able to understand different angles of the same story: for B2B or B2C audiences.
• Be a strong communicator, able to build long term relationships with internal stakeholders across the organization and external partners.
• Bachelor's Degree or equivalent in Marketing
• Expert in excel, creating presentations, managing complex admin processes.
• Fluency in English. Arabic, French, Turkish or other languages from the EEMEA region is a plus.COVID-19 Considerations
We value the safety of each member of our community because we know we’re all in this together. In many locations, which may change over time, we’ve implemented a virtual hiring process and continue to interview candidates by video or phone. In addition, in some locations, only individuals who have been fully vaccinated will be permitted inside Mastercard offices until further notice.
In the US, Mastercard is a government contractor, which may legally require most Mastercard employees to be vaccinated unless a verified approved medical or religious exemption is granted. Further, we are currently making every effort towards having employees return to work in the office 2 days per week, if that makes sense for their team. Everyone must be vaccinated to enter Mastercard offices at this time. Therefore, we expect all candidates to be vaccinated or to be approved for a medical or religious accommodation prior to commencing work at Mastercard.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:- Abide by Mastercard’s security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
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