Job Title: Marketing Programs Manager, Middle East
Location: Dubai
As the Marketing Programs lead, you will be responsible for developing and executing marketing programs, both online and offline, to drive awareness and demand generation and inter alia, new customer acquisition in the Middle East region. Content creation and its marketing will be a key element of your role. Your content responsibilities will include creating new and re-purposing global content for the local marketing programs.
Job responsibilities:
• Determine messaging priorities based upon business/customer needs and create relevant content
• Develop and execute customer activation strategies that positively impact the lead pipeline. Leverage offline and online channels, working closely with Digital marketing manager to develop and execute acquisition and retention campaigns
• Drive strategic partnerships with technology brands and industry associations. Develop programs to leverage the partnerships for business growth
• Responsible for market research and business analytics. Mapping competitive environment and suggest steps to stay ahead of competition
• Manage data health, leverage automation and positively impact the competitiveness of Trimble’s offerings
• Identify thought leadership opportunities and develop a deep understanding of business landscape to accelerate Trimble’s capability to connect with customers and deliver on thought leadership goals
• Liaise with Global segment/division marketing leaders to align/influence optimal results for Trimble Solutions in the Middle East market
Manage a team of marketing professionals.
Qualifications:
• MBA, preferably with a degree in engineering
• 8 –10 years of work experience in B2B marketing, preferably with a global software firm
• Strong understanding of overall marketing concepts (digital and traditional)
• Experience with Marketing Automation and CRM, preferably Marketo & Microsoft Dynamics
• Adept at managing internal and external stakeholders
• Additional skills preferred (Excel, PowerPoint, Adobe Creative Cloud and similar)
• Self-motivated, proactive and disciplined
• Pleasing personality with excellent oral and writing English language skills
• Strong interpersonal skills, ability to work in a multicultural and matrix work environment
• Ability to travel domestically and internationally, as and when required
Proven experience effectively managing and leading a team of marketing professionals (in person; remotely; and across geographies).
Compensation and benefits:
• Opportunity to work with a leading software organization in the world
• A world-class work environment & industry standard rewards
About Trimble Inc.
Trimble is transforming the way the world works by delivering products and services that connect the physical and digital worlds. Core technologies in positioning, modeling, connectivity and data analytics enable customers to improve productivity, quality, safety, and sustainability. From purpose-built products to enterprise lifecycle solutions, Trimble software, hardware, and services are transforming industries such as agriculture, construction, geospatial and transportation. For more information about Trimble (NASDAQ: TRMB), visit: www.trimble.com
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