Job Description
Wipro’s dynamic approach to people, process, and technology has led them to be an industry leader for decades. Additionally, since 2006, Wipro has helped companies power their business with the cloud. We provide professional services that help enterprises move faster, rethink processes and change the way their employees work.
Working for Wipro Salesforce practice we are looking for someone to join our Marketing Cloud Practice as a Marketing Automation Lead Consultant. The Marketing Automation Lead Consultant is a key position that supports the Business Unit’s with designing their CRM strategy and take ownership of the creation & maintenance of their customer's journeys.
The Marketing Automation Lead Consultant is an opportunity to join our expanding Marketing Cloud Practice and would suit a profile with considerable experience, we’re looking for someone who is capable of mapping the customer journey across the different lifecycle stages for brands across different business units and who can support effective customer engagement in an omni-channel, diverse market environment by learning and applying knowledge of the business and data insights
What you’ll do :
- Strategize with the BUs by assessing the existing journeys, conducting gap analysis and devising new customer journeys that cover all the lifecycle stages in line with the BU needs. These include onboarding, nurturing, reactivation and retention. Driving them to use this framework and set quarterly objectives.
- Brief and manage necessary stakeholders to gather all elements of the campaigns (target segments, creatives, content) and regular performance assessment. Outline all the use cases and the project roadmap
- Establish and drive the adoption of best practices in campaign creation and execution. Build campaign templates in line with industry best practices.
- Ensure proper customer data collection and management at all stages of the customers journey; create and utilize performance metrics to provide timely, actionable feedback on what is and is not working. Drive constant improvement through data-based decision-making
- Provide strategy and feedback on how the marketing automation platform should be best utilized
- Phase wise implementation of the customer journey use cases, end to end campaign execution, template setup, trigger testing, A/B testing and control groups.
- Monitor and analyze the performance of the automated campaigns and use these analytics to make informed decisions.
- Take ownership of the Marketing Automation platform continuum, get the input of relevant stakeholders to update the scorecards that measure the usage of the platform, set objectives for each quarter and monitor progress. Drive this on a quarterly basis for all BUs
- BU education & training. Summary of the Marketing Automation platform updates and present relevant items to the Bus.
No comments:
Post a Comment