In this role, you lead and drive eCommerce strategy across Food Service Aggregators and eRetail customers in top 2 Middle East markets, UAE and KSA, in close partnership with our franchise team and bottling partners:
- Implement integrated short and mid-term strategies for Digital Commerce/ Food aggregators to accelerate customer-back, consumer-centric programming
- Drive online penetration, accelerate traffic, increase conversion, basket size, purchase incidence as well as frequencies
- Constantly track our online market share and incidence share to continuously over-indexing vs. offline channel
- Work closely with our media, franchise team, global team and bottling partners to get all the foundations right in place (availability, content, product images/title, search, and reviews & ratings)
- Segment channels and customers and define the role of the key brands based on OBPPC strategy and define KPIs to track progress
- Map all whitespace opportunities in terms of channel, customers, categories and define the size of prize
- Analyse on daily / weekly basis our performances, get the right insights, and define actions
- Work closely with the frontline marketing team to make sure that the brand strategy is fully landed in eCommerce channels
- Initiate and lead specific eCommerce projects (live streaming, social commerce, gaming, …) across the two markets in collaboration with franchise team, frontline marketing teams, media team and bottling partners
- Create smooth ways of working between all cross-functional team to make sure that everyone is aligned on eCommerce strategy and priorities
- Influence key stakeholders (global, local, and bottling partners)
- The role requires deep understanding of KSA and UAE markets, hence Dubai stated as primary location
- Nonetheless any candidate who meets the requirements and based in another location that are mentioned above will be considered for the role
Experience
- 8+ years of experience in eCommerce and /or customer & commercial, preferably in FMCGs in UAE / KSA
- Strong planning and collaboration skills
- Data driven and analytical
- Strong customer understanding from an execution perspective
- Ability to drive projects end-to-end
- Ability to think from planning to execution and solid system commercial and brand management
- Strong influential skills
Our Purpose And Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
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