Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.
- Responsible for integrated content creation for MAF Lifestyle business ensuring MAF Fashion and respective brand standards are met at all times.
- Full responsibility for the quality and content of the Majid Al Futtaim Lifestyle brands websites, ensuring the site is up-to-date, liaising with approved third-party suppliers where necessary.
- Maintain brand consistency and quality while facilitating the flow and publication of information on omni-channels including websites, apps and social media.
- Manage content distribution to online channels and social media platforms to increase web traffic.
- Work with the Merchandising teams to define and optimize the web merchandising operations calendar.
- Analyze website traffic and user engagement metrics and use the findings to business advantage and enhanced customer contact.
- Optimize content according to SEO.
- Research design of UI and UX for omnichannel and concepts to develop and disseminate content to secure competitor advantage.
- Strategic Planning of the Content flat plan calendar based on business objectives
- Execution capabilities including copywriting for onsite banners
- Experience dealing with fashion and understands Fashion Lingo
- Ability to proactively adapt content based on performance insights
- Creativity and ideation in coming up with Original stories for HP components and shoots
- Ability to adapt to Luxury TOV and understands luxury brand guidelines
- Be the brand custodian, protecting brand standards and following brand guidelines.
- Ensure compliance of all content published with relevant regional laws like copyright and data protection.
- Comply with budget directives from the Director of Online Trade.
- Data mining/performance analysis for weekly & monthly reporting. Knowledge of GA and other data mining tools
- Improving conversion and click thru rates by adapting content based on performance insights
- Contribute and support the business in achieving the Dare Today, Change Tomorrow sustainability strategy.
- Develop and maintain strong interpersonal relationships across brands and functions to establish a keen understanding and support projection of the brands.
- Collaborative, working well cross departmentally (Marketing-Buying-Merchandising)
- Timely execution of content
- ROI of published content
- Internal stakeholder satisfaction
- Sustainability Initiatives
- Content design proficiency
- Creative Excellence
- Brand and industry knowledge and trends
- Technical understanding
- User Interface and User Engagement awareness
- Knowledge of SEO and web traffic metrics
- Leads the Way – Is able to prioritize work based on urgency and impact. Is able to communicate objectives in a clear manner. Reaches out to colleagues for support as and when needed to ensure timely delivery of objectives. Takes initiative to create positive energy. Enthusiastic about new challenges.
- Drives Impact – Is able to identify key pieces of information required for delivery of work. Identifies areas of risk within own role. Understands when things are urgent. Takes ownership and escalates where required in a timely manner.
- Thinks Customer – Actively listens and demonstrates understanding for customer’s stated and unstated expectations, and understands what is needed to deliver on expectations. Delivers value and quality to the customer. Understands “customer first” mindset.
- Thinks Group – Understands how and where own role / work fits in the overall company. Demonstrates willingness and ability to collaborate. Actively achieves targets. Communicates well with colleagues. Listens attentively. Does not shy away from collaborating.
- Develops Talent – Suggests ways of improving efficiency. Spends time learning and improving. Regularly seeks feedback. Responds honestly to difficult questions and gives relevant feedback when required.
- Fosters Innovation – Does not hesitate to share new ideas. Is curious and takes inspiration from best practices. Demonstrates creativity in day to day work.
- Graduate degree in Design, Marketing or relevant field
- Expertise in social media, WordPress or similar applications
- Technical knowledge of HTML and web publishing
- Minimum 5 years’ experience in a Marketing or Advertising Managerial role
- Proven experience as a content Lead with specific online content management
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