About the role
We are hiring for your skills to be in charge of managing and executing the airline's global/regional Pay-Per Click campaigns to drive incremental visibility and sales from search engines to qatarairways.com, in accordance with the plans lay out by the Manager Search Marketing.
The core focus of this role to day to day management, execution, analysis and optimisaiton of paid search campaigns towards relevant demand capture. The role will also be in charge of strategizing, driving and delivering specific areas within the portfolio towards measured KPI’s. As part of the role, the Senior Officer supports, and co-ordinates between Head Office and Regional Offices, to ensure global and regional search marketing campaigns are aligned, and optimised for incremental revenue contribution and ROI.
Other operational duties would include:
- To contribute to the overall digital sales, coordinate, optimise and formulate SEM campaigns globally/regionally to drive incremental sales and traffic from Search Engines.
- Coordinate and manage efforts with online marketing agencies or in-house, which may support QR withSEM, to scope and deliver annual quarterly and annual agreements.
- Develop reports and optimise campaigns to ensure adherence to budget.
- Prepare post-implementation reports and analysis to measure and report the effectiveness of our campaigns.
- Provides assistance in the coordination of RFI, RFP, and contracting procedures.
- Creates monthly KPI reporting for SEM activities to track performance against monthly targets.
- Reviews and verifies all SEM expenses, and coordinates timely clearance of invoices.
- Execute and optimise the ongoing campaigns in the multi-million dollar search engine portfolio to help achieve the overall CPA and ROI targets.
- Provide search-related analysis, input and consultation to constantly refine and improve on search marketing strategy.
- Support and implement, the airline's search marketing short and medium term strategy to drive conversions and inquiries at qatarairways.com.
- Implement industry evolutions in our SEM campaigns to ensure we are aligned with digital progression and advancements on our E-Commerce s ace.
Be part of an extraordinary story
Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community.
Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before.
Together, everything is possible.
Qualifications
About You
We are looking for a passionate and experienced professional to join the Digital Marketing & Acquisition Team.
- Minimum qualification of bachelor’s degree or equivalent is essential.
- 4+ years of job related experience.
Essential Experience:
- Bachelors or Masters Degree in Business Management or Marketing or Internet Marketing.
- In depth understanding and hands on experience of SEM, and the specific sales, marketing and distribution mechanisms to drive online sales and conversions.
- Minimum of 3-4 year direct experience in the field of SEM (either in an agency or E-commerce department of a company).
Preferred Experience:
- Formal certification in search engine marketing (Google AdWords, Analytics).
- Knowledgeable about online sales, and marketing technologies and latest industry trends across online retail and online travel in particular.
- Experience working in more than one geographical region (continent) and prior exposure to a multicultural work environment is a decided plus.
About Qatar Airways Group
Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before.
So whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.
How to Apply
If you are interested to submit your application and feel you are a good fit for this role, please complete our application form and upload your CV for our review and consideration.
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