Job Description
Job Purpose
Supports the development and delivery of an omnichannel communications strategy supported by test and learn and data analysis, focusing on targeted solutions led, lifecycle communications in line with global and regional business objectives. Leverages the client data in the CRM, by using D365 for Marketing as the campaign driver. Supports and delivers communications activities as required for the region, by coordinating a PR plan incorporating news releases, editorial, social media activities, and content for the website and other materials.
Key Responsibilities
1. Communications Plan Delivery
Support the Regional Marketing and Communications Manager with generating annual communications plan, action it and monitor associated progress and report against KPIs. Provide regular reports as agreed.
Work in close coordination with the Global Communication team to ensure alignment and adherence to corporate standards.
Prepare press packs and briefs for PR agency, ensuring all materials are created on-brand and in line with best practice.
2. PR
Proactively identify and create relevant local (country and where relevant regional/global) news releases, editorial articles, and case studies.
Ensure there is an up-to-date list of media editors for targeted releases and ensure adherence to Fugro Global guidelines;
Work closely with the Regional and Global Marketing Managers to support the thought-leadership drive within the business and prepare short pieces of communication material for internal and external communications.
Coordinate with regional industry media and build relationships with media stakeholders, proactively growing and capturing PR opportunities.Social Media Marketing
Manage preparation of LinkedIn posts and articles for publication in coordination with the Regional Marketing and Communications Manager, following the agreed process.
Provide support to online marketing campaigns, liaising with the Regional Marketing and Communications Manager and country teams.
3. Regional Insite Page Coordination
Ensure timely updates of MEI regional intranet webpages with relevant internal and external news in line with the global guidelines and in coordination with the Regional Marketing and Communications Manager.
4. Promotional materials development
Develop promotional materials (videos, flyers, etc.) to support regional marketing campaigns, events, and business teams activity for focus solutions in accordance with the latest company guidelines and standards.
Education/Working experience
Bachelor degree or equivalent in Marketing, Media or Journalism
3-5 years marketing experience, ideally in B2B sector
Languages & Proficiency
English - Proficient
Other
Previous experience in working in a matrix style organization
Experience in digital marketing
Experience in developing engaging content and promotional materials
Excellent attention to detail
Native English speakers preferred
Personal Leadership Expectations
Influencing - Ability to work well alongside peers, colleagues, and partners to impact positively on marketing performance. Ability to persuade and negotiate.
Connecting - Adaptable and able to embrace change, building excellent relationships with a diverse group of internal and external stakeholders. Competently and professionally interacts with internal and external clients and builds relationships.
Client Oriented - Customer-centric, self-starter with a strong ability to meet and exceed the expectations of external and internal customers.
Accountability - Takes ownership and initiative, acts with confidence, and works under own direction. Can make prompt and clear decisions.
Change Agent - Capable to change the way PR and campaigns are delivered in the region, developing new ideas and strategies which will support business in the region, and implementing them.
Disclaimer for recruitment agencies:
Fugro does not accept any unsolicited applications from recruitment agencies. Acquisition to Fugro Recruitment or any Fugro employee is not appreciated
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