Job Purpose
To achieve the commercial objectives and targets in the assigned area/territory from different channels: building effective business relationships, enhancing brand visibility and promoting Company’s products and services.
Carries marketing campaigns and promotions, and increases the market share in line with set measures and Company’s adopted policies and procedures.
Key Result Responsibilities
- Achieves and exceeds the set sales targets the OTA channel assigned; constantly reviews financial data to evaluate performance; identifies shortages, recommends changes to respective Manager and implements corrective measures accordingly.
- Identifies new opportunities to manage/maximize sales adopting different channels.
- Meets the stakeholders to educate and influence them promote Air Arabia products, bundles and services.
- Builds rapport with stakeholders and key customers in the respective area with an accurate database.
- Conducts visits, bench-mark analysis to keep abreast with competitors’ position, market conditions, and customer needs.
- Implements and runs a pro-active and effective OTA accounts management process and communication structure to ensure commercial objectives are fully understood and targets are met and exceeded with clients.
- Advises management on new OTA opportunities, negotiates contracts, modules and products to ensure best practice is applied and maximum benefit is achieved from the agreements signed with agencies and vendors.
- Monitors the OTA/API integration process and partners with stakeholders to ensure that solutions and services supplied meet requirements.
- Monitors the technical efficiency of the OTA customers’ online engines to enable their competitiveness and functionality and to supply them with relevant support.
Qualifications (Academic, training, languages)
- Bachelor degree in Management or equivalent.
- Additional qualification in Aviation/ IATA/ Tourism is a plus.
- Proficient in computer applications and usage of Microsoft word, Advanced Excel and Power Point skills.
- Fluent in English Language (French/ Spanish or German is a plus).
- Valid Driver’s License in the assigned territory is preferred.
Work Experience
- Minimum of 8 years of related sales experience in Aviation/Airline or tourism industry, experience with low cost airline is a plus.
- Minimum of 5 years of experience in OTA sales or OTA management.
- Possesses effective persuasive sales and marketing skills and techniques.
- Capable of developing reports, comparison sheets, and charts as well as utilizing statistics to identify trends and support the revenue team with recommendations.
- Proven skills in analyzing data, identifying pitfalls and recommending effective solutions.
- Cost-oriented, possesses effective persuasive, negotiation, problem solving and decision making skills.
- Employs a balance of technical expertise, and interpersonal relations to execute new initiatives that support company’s objectives.
- Capable of understanding market needs, trends, and planning accordingly.
- Established rapport with clients and government authorities, etc.
- Demonstrates the ability to contribute and successfully deliver against business strategy and set KPIs.
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