Digital Content Manager, Puffy, Dubai, UAE

 Puffy is one of America’s fastest-growing e-commerce retailers. Our award-winning mattresses are developed with unrivaled attention to detail and are loved by millions of sleepers in America and Canada. 

Since entering the bed-in-a-box market in 2016, we have experienced consistent and considerable year-on-year growth. Driven by a mission to make optimal sleep health a priority for all, we’ve made headlines on Entrepreneur.com and TechCompanyNews, to name a few. Puffy’s product range now extends to the entire bedroom, including pillows, bedding, and bedroom accessories. 

For more information about Puffy, visit https://puffy.com.

Puffy is looking for a talented Digital Content Manager who has digital strategy and marketing expertise, strong program and project management capabilities, hands-on experience working in content management systems, and excellent stakeholder relationship skills.

RESPONSIBILITIES:

• Develop content strategy aligned with short-term and long-term marketing targets
• Collaborate with marketing and design teams to plan and develop site content, style, and layout
• Create and publish online engaging content
• Edit, proofread and improve writers’ posts
• Optimize content according to SEO
• Use content management systems to analyze website traffic and users’ engagement metrics
• Manage content distribution to online channels and social media platforms to increase web traffic
• Develop an editorial calendar and ensure the content team meets expected deadlines
• Build and maintain systems and protocols that ensure all content is optimized
• Ensure product details are accurate and showcase all product features
• Identify press opportunities and write press releases
• Ensure compliance with the law (e.g., copyright and data protection)
• Execute samplings campaign to syndicate reviews/ratings across the eCommerce landscape and track ongoing review trends
• Ensure Brand consistency & compliance across all major affiliate partner sites
• Assist in maintaining detailed content health analytics reporting dashboards
• Leverage the dashboards to identify areas of success and opportunity to take action and present findings to key stakeholders in weekly, monthly, and quarterly business reviews
• Provide content optimization expertise, recommendations, and insights based on emerging trends and e-retailer specific site capabilities to Marketing, Sales, and Digital Creative teams to improve conversion rates and the overall digital consumer experience.
• Track and report the organic share of search KPIs to increase traffic via improved SEO keyword density and on-site navigation for Puffy brand and it's product

REQUIREMENTS:

• At least three to four years of eCommerce experience in a similar role
• Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity
• Expertise with using SEO best practices to write creative copy that includes effective keyword placement
• Excellent verbal communication skills with a good command of the English language
• Extremely computer literate, especially with how to write, interpret and edit HTML scripts
• Advanced written communication skills and an ability to read copy in English
• Experience with social media engagement strategies and best practices
• Strong skills in creating original content that targets a specific audience and meets company objectives
• Basic technical knowledge of MS Office and WordPress

PUFFY PERKS AND BENEFITS:

• A place to grow your career. We’ll help you set big goals - and exceed them
• Competitive salary package and performance-based bonus scheme
• Premium Health Insurance with Dental and Vision Coverage
• People. Work with talented, committed, and supportive teammates
• Great opportunities to grow. Every employee is a stakeholder in our success
• Location. Work in the business hub of the Middle East, one of the world’s greatest cities

Job Type: Full-time

https://cepl.bamboohr.com/jobs/view.php?id=78&source=aWQ9MTk%3D

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