IWC, Schaffhausen, Dubai, UAE
Trade Marketing Executive
Reference Code: 53263
Permanent
Our strength lies not in our similarities but in revealing the exceptional diversity of our cultures and colleagues. We leverage the advantage of being a global company with an international workforce. We employ the best experts who we trust to make informed decisions, who dare to implement their ideas and who take ownership of their actions. No matter where you are from, what you believe in, what age you are, who you love, or if you are disabled: In the end, together we always make it happen!
MAIN PURPOSE
Under the supervision of the Trade Marketing & CX Manager, the Trade Marketing Executive is responsible for the control and implementation of IWC’s CX in store & Visual Merchandising activities in the Middle East, India and Africa and act as a support for the Marketing Department.
KEY RESPONSIBILITIES
CX in Boutique
Create yearly boutique activation calendar in all IWC network according to brand's DNA, product launches and animations and ensure implementation in close coordination with POS teams to generate traffic and recruit new prospects
Work closely with retail teams to understand the client needs and interest in order to cater a bespoke activations in boutique
Act as a strong partner for boutique teams and external retailers by regularly interacting and conducting training for them
Visual Merchandising
Implement VM strategy in line with the annual plan.
Support the implementation of boutiques & shop-in-shop concepts within the region.
Implement and supervise corporate merchandising guidelines in the region.
Implement VM training concept in the region by conducting one to one visits based on a yearly calendar of visits.
Monitor marketing & POS material for the year in the region in line with the year’s marketing plans (press gifts, event giveaways, Watches & Wonders gifts, VIP/boutique gifts, workbooks, etc.).
Master NSI tool to optimize PLV orders and dispatching to retail, wholesale and events, as well as cater to other adhoc requests.
Support the team in setting up the VM of events and exhibitions
Report & budget
Create and maintain the updated database of POS, dimensions, display types and update on regular basis.
Create and update before/after reports related to trade projects and distribution evolution.
Create report after each activation in order to analyse the results and if the activations should be repeated (provide clear KPIs)
SAP – vendor creation and purchase orders
Provide support to marketing management on business plan preparation.
Maintain and follow up :
PLV budget (A&P and S&D)
Profile:
2-3 years experience in the retail industry in a similar position or boutique experience
Strong analytical skills, results driven with a good understanding of VM excellence
Clear understanding of retail/wholesale client experience journey, and strong creativity
Likes challenges, solving problems: growth mindset
Proven effective team player
Highly stress-resistant personality that easily navigates in an international environment.
Proficiency in English.
Proficient in Excel
No comments:
Post a Comment