Digital Marketing Manager- United Foods, Dubai UAE

 Digital Marketing Manager- United Foods, Dubai UAE




We are looking for a highly experienced, talented, and creative Digital Marketing Manager for United Foods Company. Applicants should have a strong background in handling social media platforms as well as knowledge in SEO and Google ads.
Only candidates who meet the above criteria will be shortlisted.

Job Purpose:
Develop and execute the digital marketing plans for UFC and lead the digital transformation process.

Job Relations

Internal:

    All departments

External:

    Research Agencies
    Creative/Design
    Suppliers

Principal Accountability

    Develop the digital marketing strategy and execution of the annual marketing plan
    Lead the digital transformation process in the organization
    Communicate and align with the digital agencies to execute the yearly tasks
    Responsible to develop the organization’s social media platform and digital presence

Responsibilities:

    Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition
    Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
    Designs, builds, and maintains our social media presence.
    Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
    Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
    Identifies trends and insights, and optimizes spend and performance based on the insights
    Brainstorms new and creative growth strategies through digital marketing
    Plans, executes, and measures experiments and conversion tests
    Collaborates with internal teams to create landing pages and optimize user experience
    Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    Identifies critical conversion points and drop off points and optimizes user funnels

Skills and Competencies:

    Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
    Managing processes
    Self-motivated yet consumer-focused
    Proficient in marketing research and statistical analysis
    Able to develop budgets
    Familiar with financial planning and strategy

Education and Experience:

    Bachelors or master’s degree in marketing or a related field
    Minimum 3-4 years proven working experience in digital marketing, particularly within the industry
    Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
    Experience in optimizing landing pages and user funnels
    Experience with A/B and multivariate experiments
    Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, etc.)
    Working knowledge of ad serving tools
    Experience in setting up and optimizing PPC campaigns on all major search engines
    Fluency in English language, Arabic language is an added advantage


Apply Here:
https://www.unitedfoods.ae/job/digital-marketing-manager/

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