B2B Digital Marketing Lead- Canon, Dubai, UAE

 B2B Digital Marketing Lead- Canon, Dubai, UAE



Job Purpose and Summary

    To develop and initiate strategic/programmatic 'always on' campaigns, through internal/external collaboration, to ensure that business targets are appropriately met. The strategic Campaigns should build reputation, generate demand and leads and provide the right sales enablement content and asset.
    Create, develop and execute customer base direct marketing campaigns aligned to the wider marketing strategy and plans. Delivered via the marketing automation platform. Support the local entities in local CRM campaign planning and creation.
    Driving and implementing in local markets complex integrated marketing campaigns with a high level of digital integration.

What we give

With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

    Defines and executes marketing campaigns and plays a leadership role in managing daily initiatives.
    Controls budgets in both the planning and execution process of a campaign; solves problems in the execution of campaigns and maximize the ROI.
    Evaluates online advertisement campaign performance, analyzes the media landscape and delivers new approaches and programs to streamline advertisement channels.
    Builds strategic partnerships with external media vendors to expand advertising opportunities while considering the timelines and budgets.
    Working with stakeholders and utilizing customer insight to create campaign briefs with clear campaign objectives and KPIs.
    Define target segments of signed up customers, deploy relevant content, from content strategy, customer journey, channel strategy and necessary testing requirements.
    Evaluate and communicate results of campaigns and other marketing activities
    Define and develop the automated (trigger) customer communications according to the agreed CRM customer journeys.
    Driving and implementing in local markets complex integrated marketing campaigns with a high level of digital integration.
    Lead and facilitate technically demanding projects, through to a successful and profitable conclusion.
    Embed and activate DLG campaigns in the different Sales Channels, empowering Sales professionals with the right Campaign and related Sales Enablement content.
    Work with European Campaign and Demand & Lead Generation Team to accurately estimate time required to deliver projects
    Coordinate and drive specialist development and activation teams to understand program requirements and translate them in to tangible demand generation solutions


KPI’s:

    Digital Marketing Plan
    No. of Campaigns
    No. of MQL
    Sales Revenue
    Digital Contents
    Monthly reporting & Review
    Digital Marketing Spend/ROI
    B2B team development

What we ask

    Drive and multitasking skills combined with a high level of personal integrity and tact
    High attention to detail and a concern for accuracy in work.
    Ability to carry out the role within set deadlines.
    Effective communication skills to a high level with individuals at all levels.

You will need

    B2B Knowledge
    4+ years of experience in a similar role
    Superior communication in written and spoken English and Arabic.
    Advanced MS Office, particularly Excel and Power Point (Essential).

Further Information

    Able to work on own initiative and in a team environment.
    Ability to meet deadlines and prioritise workload effectively.
    Flexibility to adapt to the changing demands of the role.
    A high level of accuracy to provide relevant/timely information.
    Ability to establish trust and credibility within the organisation


Apply Here:
https://careers.peopleclick.eu.com/careerscp/client_canoneurope/external/en_us/jobDetails.do?functionName=getJobDetail&jobPostId=40301&localeCode=en-us

==================================================================

You may also submit your CV here >>>>>>>>
https://www.dubai-forever.com/submit-your-cv.html


LinkedIn (LITE): We create/redo your LinkedIn profile that will get you noticed by leading recruiters in the region. Headline, Summary, Job Descriptions, basically your profile that is visible on the screen is newly written/rewritten.<br><br>We will also upload to your profile and do optimisation on it, and let you know about some important tips that will help you to rank higher.

LinkedIn (PRO): We do a lot of Optimization and Connections, "Behind The Scenes". This will start your LinkedIn profile in the right direction, and gain you targeted connections, whether it is recruiters, HR, C-Level people, Business Leads, etc.

LinkedIn (EXPERT): We write 3 top-of-the-line articles on your Subject Matter Expertise, for Pulse, the elite publishing platform on LinkedIn. Only, 3% of the 750+ Mn. people on LinkedIn ever publish an article here.

LinkedIn (NETWORKING): INTERACTING & ENGAGING with INFLUENCERS, including Recruiters/ HeadHunters/ CEO's/ Decision makers. This helps INCREASE visibility on LinkedIn and thus get more 'targeted people" to look at your profile seriously.

Navigate here, to read more:

https://www.dubai-forever.com/linkedin-profile-creation-service.html