Food Content Specialist- Dentsu, Dubai, UAE

 Food Content Specialist- Dentsu, Dubai, UAE


Role overview

We are hiring a Food Content Specialist to lead food production from our kitchen studio in Dubai. This role is perfect for a recipe writer, cook and food stylist who is skilled in creating quality food content across social, digital, print and campaign platforms.

The specialist will lead the culinary production for a small roster of annual clients and regular projects for local and regional brands. Our work history includes Spinneys supermarket, Marks & Spencer, Del Monte, Carrefour, Baskin Robbins and Papa John’s Pizza.

The specialist will create from the John Brown Kitchen, our in-house culinary studio where we work with some of the region’s best creative talents and equipment, as well as an extensive prop inventory.

Additionally, we are in the process of increasing our presence in the region and we are looking for a food enthusiast to help spearhead this project with our Head of Content.

 

Core responsibilities

Recipe concepting and development

The Food Content Specialist will develop all recipe concepts and recipes. Recipes are created according to themed content calendars and strategised product selections.

The FCS should develop recipes that reflect the brand identity. Each client we service should have its own distinctive recipe direction.

Food styling and prop styling

The Food Content Specialist is on set for all of our shoots, preparing the food and styling our images, animations and videos. We work with a range of photographers and videographers and have specific prop inventories for each client.

They are also responsible for sourcing, shopping and preparing ingredients and food ahead of the shoots.

The FCS should have a strong visual flair and be adapt at prop sourcing and styling in addition to food styling.

Production

With the support of the Head Of Content and Account Manager, the FCS would be involved in production calendars, freelance bookings and kitchen maintenance.

Additionally they will be expected to work closely with the Account Manager to optimise budget control for prop buying and food shopping.

Editorial and visual excellence

The FCS is the production custodian for ensuring each account’s content style is maintained. This includes following house recipe style, using the correct products and props for each shoot, and working with the Head Of Content to ensure content stays fresh, on-trend and connected to themes all year round.

Secondary responsibilities/advantages

Kitchen marketing

FCS would support Head Of Content in marketing the kitchen studio to support new business wins and market visibility.

Image referencing and video storyboarding

There will be a continued requirement to support the Art Director and Head of Content with image and video referencing. Each account has its visual playbook.

All longer form videos (above 3-5 seconds) should be storyboarded for client approval.

Social savvy

The majority of accounts have a social-first approach so experience creating content specifically for social platforms is essential. This extends to the rate at which content needs to be created – it is quite fast-paced.

The FCS should have their finger on the pulse of local and global food trends and developments and possess the nous to not just showcase these trends but offer a unique spin on them.

Strategically minded

We would expect the FCS to approach all content creation from a strategic perspective that clearly and demonstrably serves specific brand objectives.

Client facing

The FCS will need to occasionally deal directly with clients, such as when presenting calendar proposals or gaining on-set approval. They will not be the client lead or main point of contact but there will be frequent comms.

Regional food knowledge

Knowledge of Middle Eastern cuisine isn’t essential but is an added advantage.



Apply Here:
https://dentsuaegis.wd3.myworkdayjobs.com/en-US/DAN_GLOBAL/job/Dubai/Food-Content-Specialist_R0948767

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