Social Media Specialist – IDP Education, UAE and Oman
POSITION PURPOSE
The Social Media Specialist role is responsible for the ongoing management and growth of IDP’s UAE social media presence in alignment with business strategies and direction.
RESPONSIBILITIES
Social Media Management
Develops creative content across owned social channels including blog posts, tweets, status updates, pins, photos and videos. Attends IDP events to cover live sessions & posts content.
Creates, manages, and grows business presence across social media channels, including, but not limited to blogs, Twitter, Facebook, Tik Tok, LinkedIn, YouTube and Instagram.
Leverages measurement tools to provide progress reports and insights, while continually finding ways to improve on those metrics through testing and new initiatives.
Alert marketing management to any major negative conversations about IDP brand and services and collaborate with team to develop measures to protect and enhance IDP image online.
Competition Monitoring
Monitor competitive activity on social media and audience interactions.
Suggest and develop online activities to counter competitive activities
Knowledge Development
Continuously update own knowledge of social media best practices and latest trends and share learnings with relevant team members to enhance IDP marketing efforts
WHAT WE'RE LOOKING FOR
Essential requirements:
Knowledge of Digital Marketing current best practices and understanding of Digital production processes
Knowledge of key social media platforms (Instagram, Facebook, Twitter, Linkedin & Tik Tok) and analytics software (Hootsuite, Raven Tools, Google Analytics, Facebook Insights, etc.).
Knowledge social media paid advertising campaigns including Facebook, LinkedIn and Twitter is a plus!
Strong understanding of user-generated content management, content marketing and reputation management.
Strategic content creation and excellent writing skills.
Ability to work independently and in a team environment.
Knowledge of Arabic language is preferred.
Experience with social media platforms, including, but not limited to Facebook, Pinterest, Twitter, YouTube, Google+, LinkedIn.
Apply Here:
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