PR Manager- Merlin Entertainments Group, UAE

 PR Manager- Merlin Entertainments Group, UAE

The PR Manager is primarily responsible for :

Responsible for strategic development & successful delivery of the LEGOLAND® Dubai Public Relations and Social Media Strategy.

Drive local, regional and international press coverage for the Park, Water Park and upcoming Hotel.

Maximise relevant influencer and blogger relationships, securing positive affinity and exposure for our brand.

Work with Digital Marketing Manager to optimise social media content and engagement.

Fully manage the PR launch & post opening of LEGOLAND Hotel ensuring maximum coverage in the first year.

Push commercial content (F&B focused) to local key media.

Main responsibilities involve:

Develop and execute the PR (inclusive of digital PR strategy) & Social Media Strategy, generating maximum positive publicity for LEGOLAND Dubai Resort through multiple communication channels including TV, radio, print and specifically online both locally, regionally and in selected international markets.

Successfully manage the PR launch of the upcoming LEGOLAND Hotel and post opening to ensure maximum coverage in local and international key source markets.

Continuous PR communication to key media on new initiatives covering Commercial & Marketing Promotion campaigns.

Work closely with F&B team to promote monthly food promotions in the Parks and Hotel.

Manage the PR & Marketing Coordinator and coach them in new project executions.

Management of external PR agency as necessary.

Drive maximum media coverage to in-park events working in close collaboration with the Events Team on the annual Events Series Plan.

Establish the voice for social media initiatives and maintain an active and engaging brand presence; post multimedia content, and facilitate dialogue across multiple social media platforms.

Ensure strong liaison and collaboration with Merlin Entertainments Group corporate communications team and Dubai Parks Destination Management team.

Work closely with the Brand Team, Sales Team and Dubai Parks Destination

Management team to ensure close PR alignment on all Sales and Marketing initiatives.

Collaborating with Operations (Guest Services) on communication to guests and Annual Pass Members via mail, social media or direct guest contact. If needed supporting Guest Services in content development (soft approach) for complaint responses.

Fully Manage all FAM trips/VIP visits to Park and Hotel.

Identifying new opportunities on a yearly basis to elevate the LEGOLAND brand within the media circle.

Manage annual CSR projects by showcasing LEGOLAND brand initiatives.

Ensure PR team supports internal communications.

Able to work on weekends for key rollouts & managing media partner visits.

Develop Crisis Management communication plan and keep up to date.

 

Qualifications, Experience and Skills required:

Bachelor’s degree in media studies, communication or similar with a minimum of 5 years experience in the Theme Park, Leisure or Hospitality industry, or local PR Agency.

Solid understanding of local media landscape within the GCC. Experience with media in UK, Russia, India or China is a plus.

Good network with local media.

Excellent project management skills.

Ability to work in cross-functional teams.

Fluent in English, Arabic skills are a plus.

Apply Here:

https://merlin.csod.com/ux/ats/careersite/4/home/requisition/9271?c=merlin