Digital Marketing Specialist ZEISS Vision Care Middle East & Africa

 Digital Marketing Specialist ZEISS Vision Care Middle East & Africa

Responsibilities:

Design a digital marketing strategy for targeted segments in line with the ZEISS brand guidelines

Plan and execute all digital marketing campaigns and build and accentuate our social media presence

Manage online brand and product campaigns to raise brand awareness

Measure and report performance of all digital marketing campaigns

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Develop the regional marketing strategy in alignment with ZEISS corporate departments

Define and execute the regional Marketing Initiative Calendar

Liaise with the company’s distributors in MEA region to define country-wise Marketing Initiative Calendars and support them to ensure proper execution

Liaise with HQ functions of Corporate Marketing, Brand Management and Product Management to locally implement corporate initiatives, including but not limited to new product launches

Develop bespoke content (in English and Arabic) for marketing campaign country-wise or customer-wise. Online and Offline channels / platforms.

Propose co-marketing and sponsorship activities, in accordance with the target positioning and in coherence with the brand equity. Measure the effectiveness of such initiatives.

Market analysis – maintain and update knowledge of products competitive position, market trends and drivers and consumer behavior

Desired profile:

Master’s degree in digital marketing

Min. 3 years of working experience in the digital marketing domain

Up to date with the latest trends and best practices in online marketing

Strong experience in managing Instagram and Facebook, manage tags, comments, and private messages

Strong experience in running and managing effective Instagram and Facebook ads to produce maximum ROI, and able to setup metrics and measure it

Good organizational and planning skills, being able to plan marketing calendar ahead of time and manage marketing projects

Strong writing and communication skills with creative style

Strong understanding of the brand vision, image, strategy and culture

Strong understanding and experience in marketing budget, experience in Excel, cost allocation and calculation to produce the target ROI within budget

Strong experience in setting up trackable metrics before any campaign and ability to generate meaningful reports for analysis

English and Arabic speaker

Immediately available and based in Dubai

Apply Here:

https://live.solique.ch/microsites/showPublication/692412a4-8903-4909-82bf-f6bdab89b749

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